Deckers Outdoor Corporation (DECK)

In the past six months, Deckers Outdoor Corp.'s stock has trended up by 13.45%. The 52-week trading range has been between $78.91 and $133.43. In January 2026, the stock fell approximately 3% in a week due to investor reassessment. The company has reported strong financial results, with record quarterly revenue and EPS driven by robust HOKA and UGG sales. In Q3 2026, Deckers achieved record revenue of $1.96 billion, up 7% year-over-year, with HOKA sales increasing by 18% and UGG by 5%. In February 2026, the stock received an upgrade from a "hold" to a "buy" rating due to strong earnings, an attractive valuation, and a solid balance sheet.

Demand for Deckers Outdoor Corp.'s products, particularly for its HOKA and UGG brands, exhibits seasonality, which can introduce revenue volatility. The UGG brand typically sees increased demand during colder months.

Deckers Outdoor Corporation designs, manufactures, and markets footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company operates in the Consumer Cyclical sector, specifically the Apparel - Footwear & Accessories industry. Its major brands include UGG, HOKA, Teva, Sanuk, and Koolaburra, each catering to different consumer needs and preferences.

Headquartered in Goleta, California, Deckers Outdoor Corp. serves a worldwide market, distributing its products globally, including in the United States, Europe, the Asia-Pacific region, Canada, and Latin America. Sales channels include various retailers and direct-to-consumer sales through its own stores and e-commerce. Manufacturing primarily takes place in China and Vietnam.

Deckers Outdoor Corp. has maintained a strong brand reputation over the past year, driven by the performance and consumer demand for HOKA and UGG. Both brands have achieved high full-price selling rates, exceeding 90% in key performance categories, which has helped preserve gross margins. The company has consistently delivered strong revenue growth, with HOKA and UGG sales increasing significantly.

Approximately 79.0% to 75.20% of Deckers Outdoor Corp.'s stock is held by institutional investors, including Vanguard Group Inc., BlackRock, Inc., and Fmr Llc. Individual investors hold around 0.80% to 0.82% of the stock.