Dollar General Corporation (DG)

The past six months have seen several events impacting Dollar General's stock price. The stock has experienced fluctuations, with a 52-week low of $66.43 and a 52-week high of $117.95. As of October 2, 2025, the share price was $101.40, representing an increase of 23.78% over the past year. However, the stock was down 8.16% over the past 30 days and down 1.3% as of October 5, 2025. Dollar General reported mixed Q4 2024 results, with net sales increasing 4.5% year-over-year to $10.3 billion, and fiscal year sales surpassing $40 billion for the first time. Same-store sales rose 1.2%, exceeding consensus expectations. Operating profit decreased 49.2% to $294.2 million, and diluted EPS decreased 52.5% to $0.87, impacted by $232 million in charges related to a store portfolio optimization review, leading to plans to close 96 Dollar General stores and 45 pOpshelf stores. Dollar General's stock surged over 15% following its Q1 2025 results, with revenue rising 5.3% to $10.4 billion, exceeding expectations, and same-store sales increasing 2.4%. Net sales increased 5.1% to $10.7 billion, and the company raised its financial outlook for fiscal 2025, expecting net sales growth of approximately 4.3% to 4.8% and same-store sales growth of 2.1% to 2.6%. Several analysts adjusted their price targets and ratings for DG during this period. The company announced a quarterly dividend of $0.59 per share, payable on October 21, 2025.

Demand for Dollar General's products exhibits seasonality, particularly with its "Seasonal" category. In 2023, seasonal product sales faced significant challenges, experiencing a 1% drop in sales, reflecting broader macroeconomic pressures and consumers prioritizing essential goods over discretionary items. The company's focus has shifted towards consumables, which saw a 3.6% increase in sales in 2023. Dollar General actively engages in holiday promotions and "season-long savings" events, especially during the fall and holiday seasons, indicating an expectation of increased demand for certain items during these periods.

Dollar General Corp. is an American discount retailer operating in the retail-wholesale sector, specifically discount, dollar, and variety stores. The company provides everyday essentials and general merchandise at competitive prices, targeting low-, middle-, and fixed-income families in rural and suburban communities. Its core business involves operating a vast network of discount retail stores with a broad product assortment, including consumables, seasonal items, home products, and apparel. Dollar General emphasizes both national brands and its own private label selections and operates different store formats, including DG Market, DGX, and pOpshelf.

Dollar General operates over 20,000 stores across 48 contiguous U.S. states and Mexico as of August 2025. The company strategically locates its stores in rural and suburban areas, often serving communities with limited access to other retail options. A Dollar General store is within five miles of 75% of the U.S. population. In the first half of 2024, Dollar General closed self-checkout in over half of its U.S. stores due to theft losses.

In the past year, Dollar General has focused on improving its brand reputation through enhanced customer experience and strategic initiatives. The company reported higher customer satisfaction scores and healthy market share gains in fiscal year 2024. Customer satisfaction levels increased by more than 900 basis points between Q1 and Q3 of 2024. Efforts to improve the shopping experience include increasing in-stock levels for popular items, reducing the overall number of SKUs for a cleaner store appearance, and undertaking significant store remodels. In fiscal 2024, Dollar General completed 1,621 store remodels, with plans for 4,885 real estate projects in 2025, including about 2,000 full remodels and 2,250 Project Elevate remodels. The company also launched "Jolly Good Deals" and season-long savings promotions to help customers celebrate holidays for less. However, the decision to shut down self-checkout in more than half of its U.S. stores in the first half of 2024 due to losses from theft could have a mixed impact on reputation, potentially improving customer service but also highlighting operational challenges. The store closures announced in March 2025 could also affect local community perception.

Dollar General's ownership is dispersed among various institutional and individual investors, with institutional investors holding approximately 93.35% of shares. Major institutional owners include The Vanguard Group, Inc., BlackRock, Inc., Capital International Investors, and State Street Corporation. Company insiders hold around 0.43% of the stock, while retail investors own approximately 6.22%.