Stock events for Dollar General Corp. (DG)
Dollar General's stock price has experienced notable movements in the past six months. The stock saw a significant rally, gaining over 50% year-to-date as of June 7, 2025, and approximately 48.87% over the last six months. Key events impacting the stock price include Q4 Fiscal Year 2024 earnings, Q1 Fiscal Year 2025 earnings, raised Fiscal Year 2025 guidance, the "Back to Basics" strategy, and analyst sentiment.
Demand Seasonality affecting Dollar General Corp.’s stock price
Dollar General's business is somewhat seasonal, with operating profit tending to be greater in the fourth fiscal quarter due to the Christmas selling season. Quarterly results can be influenced by the timing of holidays, new store activities, and weather patterns. Product categories, such as seasonal items, experience fluctuations in demand throughout the year, aligning with holidays and specific times like "Back-to-School" periods.
Overview of Dollar General Corp.’s business
Dollar General Corporation is an American chain of discount retail stores, headquartered in Goodlettsville, Tennessee. The company provides everyday necessities and general merchandise at low prices in small-box locations. Its merchandise is categorized into highly consumable items, seasonal products, home products, and apparel. Dollar General sells both national and private brands and operates different store formats, including Dollar General Market, DGX, and Popshelf.
DG’s Geographic footprint
As of May 2, 2025, Dollar General operated 20,582 stores across the United States and Mexico. The company has a significant presence in the southern, southwestern, midwestern, and eastern United States. Approximately 80% of its stores are located in towns with populations of 20,000 or fewer. Dollar General expanded into Mexico in 2023 with its "Mi Súper Dollar General" stores.
DG Corporate Image Assessment
Dollar General has a long-standing reputation as a value-oriented retailer, particularly in rural and suburban areas. The company was recognized on the Fortune 500 list in 2021. Dollar General has focused on improving its brand image and customer experience through store remodels and partnerships. The company has engaged in positive public relations through partnerships with the American Red Cross, enabling SNAP/EBT payments with DoorDash, summer savings promotions, and a celebrity brand collaboration with Dolly Parton.
Ownership
Dollar General Corporation is a publicly traded company on the New York Stock Exchange under the ticker symbol DG. Its ownership is dispersed among various institutional and individual investors. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., Pzena Investment Management LLC, State Street Corp, Capital International Investors, First Eagle Investment Management, LLC, Geode Capital Management, Llc and Morgan Stanley. As of March 19, 2025, the company had 219,947,078 shares of common stock outstanding.
Ask Our Expert AI Analyst
Price Chart
$114.38