DraftKings, Inc. Class A (DKNG)

DraftKings' stock price has been volatile, decreasing by 26.98% in the past month and 37.04% over the past year, recently hitting a 52-week low due to an analyst downgrade. The company missed earnings estimates on February 5, 2026, reporting a loss of ($0.26) per share and revenue of $1.14 billion. However, Benchmark reiterated a "Buy" rating in November 2025 with a $37.00 price target, citing a potential "major narrative reversal" and strong performance in New York. Analysts expect the company to become profitable in the current fiscal year, with the next quarterly earnings release scheduled for February 12, 2026.

Demand for DraftKings' products exhibits seasonality, with positive returns historically observed between June 3 and September 18. February has shown a strong trend of closing higher than January. Average positive returns are seen in January, February, April, May, June, July, August, and November, while average negative returns occur in March, September, October, and December. DraftKings' seasonal timeframe correlates poorly with the broader Consumer Discretionary sector's seasonal strength.

DraftKings, Inc. is a digital sports entertainment and gaming company based in Boston, Massachusetts, operating in the Consumer Discretionary sector. Its offerings include online sports betting (Sportsbook), daily fantasy sports (DFS), iGaming, digital lottery courier services, media products, and a digital collectibles ecosystem for NFTs. DraftKings also owns Vegas Sports Information Network (VSiN) and Jackpocket, a digital lottery courier app, and is the only U.S.-based vertically integrated sports betting operator.

DraftKings operates in the United States and internationally, with its technologies powering entertainment in 17 countries. Its Sportsbook has mobile and/or retail betting operations in 28 U.S. states, with mobile sports betting live in 25 states plus Washington, D.C. iGaming products are available under the DraftKings brand in five states and Ontario, Canada, and under the Golden Nugget Online Gaming brand in four states. The daily fantasy sports product is available in 6 countries internationally and covers 15 distinct sports categories.

DraftKings maintains a strong brand reputation, described as a "premium asset" with unmatched brand equity. It has solidified its position through partnerships, including becoming the exclusive Official Sportsbook and Odds Provider for ESPN and having a multi-year advertising agreement with NBCUniversal. DraftKings is an official partner of major sports leagues and organizations. However, class action lawsuits were filed against DraftKings Inc. in April 2023, which could have impacted its reputation.

DraftKings' ownership is distributed among institutional investors (45.19%), insiders (2.58%), and public companies and individual investors (52.23%). Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Fmr Llc, Wellington Management Group Llp, and T. Rowe Price Investment Management, Inc., along with Janus Henderson Group Plc, Viking Global Investors Lp, Aqr Capital Management Llc, Capital Research and Management Company, and State Street Global Advisors, Inc.