Stock events for Dick's Sporting Goods, Inc. (DKS)
In the past six months, key events impacting Dick's Sporting Goods (DKS) stock price include the Foot Locker Acquisition in September 2025, which created a global sports retail platform but is expected to involve significant near-term costs. The Q3 2025 Earnings Report in November 2025 showed healthy comparable sales growth but fell short of analyst expectations, leading to a stock drop. On November 24, 2025, the company's Board of Directors authorized a quarterly dividend of $1.2125 per share.
Demand Seasonality affecting Dick's Sporting Goods, Inc.’s stock price
Demand for Dick's Sporting Goods products and services exhibits seasonality, with significant pickups in the back half of the year. Key periods for increased spending include the back-to-school shopping season and the holiday season. The fourth quarter is typically the company's strongest quarter of the fiscal year. The company's sales are also influenced by factors like weather, with colder weather stimulating sales of outdoor products. Dick's has noted that consumers are willing to spend in-store and online, with growth across all income demographics. The company's diverse product offerings and affordable pricing strategy help it navigate weaker consumer spending environments.
Overview of Dick's Sporting Goods, Inc.’s business
Dick's Sporting Goods, Inc. is the largest sporting goods retail company in the United States, founded in 1948. It operates within the Consumer Cyclical sector, offering sports equipment, apparel, footwear, and accessories. Its major product categories include hardlines (36%), apparel (33%), and footwear (28%) as of FY24. The company's banners and subsidiaries include Golf Galaxy, Public Lands, Going Going Gone!, and House of Sport. In September 2025, Dick's Sporting Goods completed a $2.4 billion acquisition of Foot Locker, expanding its reach into the global sneaker community.
DKS’s Geographic footprint
As of November 2025, Dick's Sporting Goods operates a combined total of 2,525 stores globally, including the Foot Locker acquisition. Prior to the acquisition, Dick's operated over 800 stores in 47 states across the United States as of 2023. The acquisition of Foot Locker significantly expanded its geographic presence to include North America, Europe, and Asia Pacific. The company's headquarters are located in Coraopolis, Pennsylvania, U.S. Dick's is also expanding its experiential retail formats, such as "House of Sport," with 35 locations open as of Q3 2025 and a target of 75-100 locations by the end of FY27.
DKS Corporate Image Assessment
Dick's Sporting Goods maintains a strong brand reputation by providing high-quality sporting goods, apparel, and outdoor equipment. The company emphasizes community engagement, strategic brand partnerships, and continuous innovation in the retail experience. Dick's has focused on funding local teams and mentoring programs, which enhances brand loyalty. Its strategic expansion with new store openings and innovative concepts like "House of Sport" also contributes to its brand image by offering interactive experiences. The company has also invested in its digital and omnichannel presence, including its GameChanger youth sports app, which had 7.4 million unique active users in the quarter ending August 2nd, 2025, deepening digital engagement.
Ownership
Dick's Sporting Goods (DKS) is a publicly traded company with ownership distributed among institutional investors, individual investors, and company insiders. Approximately 77.50% of the company's stock is owned by institutional shareholders, 32.12% by insiders, and 0.00% by retail investors according to one source, while another indicates 58.27% institutional, 17.97% insiders, and 23.76% public/individual investors. Major institutional owners include Vanguard Group Inc., Wellington Management Group Llp, Fmr Llc (Fidelity Investments), BlackRock, Inc., State Street Corp., Bank Of America Corp /de/, Dimensional Fund Advisors Lp, and Morgan Stanley. Edward W. Stack, the son of the founder and current executive chairman, is the largest individual shareholder, owning 13.93 million shares, representing 17.40% of the company.
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