Stock events for Dick's Sporting Goods, Inc. (DKS)
In the past six months (August 2025 - February 2026), Dick's Sporting Goods' stock price has experienced fluctuations. On August 28, 2025, the company reported its second-quarter fiscal 2025 results, which included record sales and a 5.0% comparable sales growth. Despite these strong results, the stock initially saw a 4% decline on the day of the announcement, attributed to revised full-year 2025 comparable sales guidance and concerns about a dynamic macroeconomic environment. Throughout late 2025 and early 2026, the stock price saw a high of $230.92 on December 5, 2025, and a low of $197.97 on December 31, 2025. Insider selling activity by executives was also noted in late 2025. As of February 6, 2026, the closing stock price was $208.29.
Demand Seasonality affecting Dick's Sporting Goods, Inc.’s stock price
Demand for Dick's Sporting Goods' products and services exhibits clear seasonality. The company typically experiences a pickup in spending during the back half of the year, driven by the "back to school" and "holiday" shopping seasons. This increased demand leads to significant seasonal hiring, with the company planning to hire approximately 14,000 seasonal teammates for the 2025 holiday season across its various banners.
Overview of Dick's Sporting Goods, Inc.’s business
Dick's Sporting Goods, Inc. is a leading omnichannel sporting goods retailer in the United States, offering a wide array of athletic equipment, apparel, footwear, and accessories. Founded in 1948, the company has grown into a national chain selling products through physical stores and e-commerce platforms. Major product categories include sporting equipment, apparel and footwear, outdoor and recreational products, fitness equipment, and services. Dick's Sporting Goods also operates several banners and subsidiaries, including Golf Galaxy, Public Lands, Going Going Gone!, Dick's House of Sport, Golf Galaxy Performance Center, and GameChanger. The company acquired the Foot Locker Business, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos. It also has private-label brands such as DSG, Calia, and VRST.
DKS’s Geographic footprint
Dick's Sporting Goods has a substantial national presence with over 850 stores across 47 states in the U.S. The acquisition of Foot Locker has significantly expanded its reach, giving it a global footprint across 20 countries, including North America, Europe, Asia, and Australia, along with a licensed store presence in Europe, the Middle East, and Asia.
DKS Corporate Image Assessment
In the past year (February 2025 - February 2026), Dick's Sporting Goods has maintained a strong brand reputation, marked by positive performance and strategic growth. The company delivered its largest sales quarter in history in Q4 2024, with a 6.4% comparable sales growth. For the full year 2024, comparable sales increased by 5.2%. Dick's has been actively expanding its experiential retail concepts, such as "House of Sport" stores, and was recognized in TIME100 Most Influential Companies in 2025. Customer satisfaction metrics have shown improvement since 2020, and the company has received accolades for its workplace culture.
Ownership
Dick's Sporting Goods, Inc. has a diverse ownership structure, with a significant portion held by institutional investors. Major institutional owners include Vanguard Group Inc, Wellington Management Group Llp, Fmr Llc, BlackRock, Inc., Bank Of America Corp /de/, State Street Corp, Dimensional Fund Advisors Lp, and Morgan Stanley. Edward Stack, the son of the founder, is the largest individual shareholder, owning 13.93 million shares, representing 15.49% of the company. Approximately 69.04% of the company's stock is owned by institutional shareholders, 28.58% by insiders, and 2.38% by retail investors.
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$209.83