Dollar Tree, Inc. (DLTR)

In the past six months, Dollar Tree's stock has experienced several notable events. Shares fell after the company warned that its second-quarter profit could be down as much as 50% year-over-year due to tariff-related costs, but the company expected profit to "re-accelerate" later in the year and announced the sale of its Family Dollar division. Shares rose by 6.3% following its first-quarter fiscal 2025 results, driven by strong quarterly performance. Shares jumped after the retailer projected earnings per share to grow at a compound rate of up to 15% over the next three years. Shares moved higher in premarket trading after the company reported better-than-expected profit and raised its full-year earnings outlook. As of January 9, 2026, the share price was $132.38, representing an 86.06% increase from January 13, 2025.

Demand for Dollar Tree's products and services exhibits clear seasonality, aligning with broader retail trends. Consumers tend to flock to these stores during key shopping seasons, including back-to-school, Halloween, Thanksgiving, and the winter holidays. Visits to Dollar Tree locations gradually increase from early November onward and peak during the last full week before Christmas. The Halloween season, in particular, has driven significant demand. This seasonal growth is further amplified by consumers prioritizing value amid economic fluctuations.

Dollar Tree, Inc., headquartered in Chesapeake, Virginia, operates discount variety stores under the Dollar Tree and Dollar Tree Canada brands. The company offers a wide selection of consumable, variety, and seasonal merchandise, including everyday consumables, variety merchandise, and seasonal goods. Dollar Tree has moved to a multi-price point format, offering items at $1.25 and expanding to include products at $3, $4, and $5, alongside its traditional single-price point. The company also sells products online through dollartree.com.

Dollar Tree, Inc. operates over 9,000 stores and 18 distribution centers across 48 contiguous states in the United States and five Canadian provinces. As of November 6, 2025, Dollar Tree operates 9,192 locations across 49 states in the United States. The largest concentrations of stores in the U.S. are in California, Texas, and Florida, with the top 10 states accounting for 52.6% of all sites. In Canada, as of 2020, the company operates 227 stores, primarily concentrated in Western Canada and Ontario.

Dollar Tree's brand reputation has been influenced by its strategic shifts and performance in a challenging economic environment. The company has maintained its mission of providing great value at low prices. The introduction of additional price points above $1.25 has been part of an effort to offer a larger variety of quality items and expand its product assortment. However, the company has also faced challenges, including reporting a loss of $1.71 billion and announcing the closure of nearly 1,000 stores. The divestiture of Family Dollar was for a steep discount compared to the approximately $8.5 billion spent a decade prior. Despite these issues, Dollar Tree's ability to capitalize on seasonal demand and its multi-price strategy driving strong momentum, suggest a resilient brand.

The ownership of Dollar Tree, Inc. is primarily distributed among institutional investors, individual investors, and company insiders. Major institutional holders include Vanguard Group Inc., BlackRock Inc., FMR LLC, Mantle Ridge LP, T. Rowe Price Investment Management, Inc., Capital International Investors, EdgePoint Investment Group Inc., and State Street Corp. Mantle Ridge LP is noted as the largest individual Dollar Tree shareholder. Company insiders, such as executives and board members, also own stock.