Stock events for Deluxe Corp. (DLX)
In the past six months, S&P Global Ratings upgraded Deluxe's issuer credit rating to 'B' from 'B-' due to reduced leverage and improved margin and cash flow generation. Institutional investors reportedly appreciated an 8.0% increase in Deluxe's share price. Deluxe announced that Michelle Collins was elected to its Board of Directors and that Deluxe Merchant Services won a National Call Center Award of Distinction for the 13th consecutive year. Deluxe acquired CheckMatch from Kinexys by J.P. Morgan to expand its digital lockbox payments capability. Deluxe expanded its relationship with Peoples Bank through an integrated payments and treasury partnership. The share price experienced a decline of 9.49% between October 17, 2024, and October 16, 2025.
Demand Seasonality affecting Deluxe Corp.’s stock price
There is no explicit information detailing specific seasonal patterns in the demand for Deluxe Corp.'s products and services. General trends indicate a secular decline in the legacy print business, including checks and promotional products, which is estimated to be 3-5% annually. The data solutions segment has shown strong demand, with year-to-date revenue growth of 13% through the first six months of 2024.
Overview of Deluxe Corp.’s business
Deluxe Corporation provides technology-enabled solutions, customized products, and services, primarily in the financial services sector. Its business includes payment processing, data services, checks, promotional products, and merchant services, operating through four divisions: B2B Payments, Data Solutions, Print, and Merchant Services. The company's major products and services include payment processing platforms, checks, business forms, office supplies, marketing services and data analytics, treasury management solutions, promotional products, online print services, transaction processing, medical payment exchange services, and fraud and security services. Payments and data services now contribute significantly to the company's revenue.
DLX’s Geographic footprint
Deluxe Corp. is headquartered in Minneapolis, Minnesota, United States. The company's operations extend across the United States, Canada, and India, where it maintains corporate offices, distribution, and fulfillment centers.
DLX Corporate Image Assessment
Deluxe Corp. generally maintains a reputation for credibility and a stable brand, particularly stemming from its Print business. The company emphasizes its transformation into a "Trusted Payments and Data Company". Deluxe Merchant Services won the National Call Center Award of Distinction for the 13th consecutive year in August 2025.
Ownership
Deluxe Corp.'s ownership structure includes institutional, retail, and individual investors. Institutional investors hold a significant portion of the company's stock, with approximately 62.68% to 86% ownership. Major institutional shareholders include BlackRock, Inc., Vanguard Group Inc, State Street Corp, iShares Core S&P Small-Cap ETF (IJR), Dimensional Fund Advisors Lp, Deprince Race & Zollo Inc, and Lsv Asset Management. Insiders own approximately 2.13% of the stock, while the general public holds around 11% to 35.19%.
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$18.09