Deluxe Corporation (DLX)

New York Stock Exchange:
DLX
| Latest update: Nov 4, 2025, 1:54 PM

Stock events for Deluxe Corp. (DLX)

In the past six months, S&P Global Ratings upgraded Deluxe's issuer credit rating to 'B' from 'B-' due to reduced leverage and improved margin and cash flow generation. Institutional investors reportedly appreciated an 8.0% increase in Deluxe's share price. Deluxe announced that Michelle Collins was elected to its Board of Directors and that Deluxe Merchant Services won a National Call Center Award of Distinction for the 13th consecutive year. Deluxe acquired CheckMatch from Kinexys by J.P. Morgan to expand its digital lockbox payments capability. Deluxe expanded its relationship with Peoples Bank through an integrated payments and treasury partnership. The share price experienced a decline of 9.49% between October 17, 2024, and October 16, 2025.

Demand Seasonality affecting Deluxe Corp.’s stock price

There is no explicit information detailing specific seasonal patterns in the demand for Deluxe Corp.'s products and services. General trends indicate a secular decline in the legacy print business, including checks and promotional products, which is estimated to be 3-5% annually. The data solutions segment has shown strong demand, with year-to-date revenue growth of 13% through the first six months of 2024.

Overview of Deluxe Corp.’s business

Deluxe Corporation provides technology-enabled solutions, customized products, and services, primarily in the financial services sector. Its business includes payment processing, data services, checks, promotional products, and merchant services, operating through four divisions: B2B Payments, Data Solutions, Print, and Merchant Services. The company's major products and services include payment processing platforms, checks, business forms, office supplies, marketing services and data analytics, treasury management solutions, promotional products, online print services, transaction processing, medical payment exchange services, and fraud and security services. Payments and data services now contribute significantly to the company's revenue.

DLX’s Geographic footprint

Deluxe Corp. is headquartered in Minneapolis, Minnesota, United States. The company's operations extend across the United States, Canada, and India, where it maintains corporate offices, distribution, and fulfillment centers.

DLX Corporate Image Assessment

Deluxe Corp. generally maintains a reputation for credibility and a stable brand, particularly stemming from its Print business. The company emphasizes its transformation into a "Trusted Payments and Data Company". Deluxe Merchant Services won the National Call Center Award of Distinction for the 13th consecutive year in August 2025.

Ownership

Deluxe Corp.'s ownership structure includes institutional, retail, and individual investors. Institutional investors hold a significant portion of the company's stock, with approximately 62.68% to 86% ownership. Major institutional shareholders include BlackRock, Inc., Vanguard Group Inc, State Street Corp, iShares Core S&P Small-Cap ETF (IJR), Dimensional Fund Advisors Lp, Deprince Race & Zollo Inc, and Lsv Asset Management. Insiders own approximately 2.13% of the stock, while the general public holds around 11% to 35.19%.

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Price Chart

$18.09

7.89%
(1 month)

Top Shareholders

BlackRock, Inc.
15.39%
The Vanguard Group, Inc.
11.53%
State Street Corp.
6.19%
Dimensional Holdings, Inc.
5.79%
DePrince, Race & Zollo, Inc.
4.66%
LSV Asset Management
4.30%
American Century Cos., Inc.
3.13%
Geode Holdings Trust
2.39%
The Charles Schwab Corp.
1.83%
Prudential Financial, Inc.
1.66%
Royal Bank of Canada
1.51%
BCM Scorp Holdco, Inc.
1.43%
The Bank of New York Mellon Corp.
1.40%
The Goldman Sachs Group, Inc.
1.39%
Morgan Stanley
1.36%
Russell Investments Group Ltd.
1.24%
Affiliated Managers Group, Inc.
1.22%
Northern Trust Corp.
1.19%
Invesco Ltd.
0.97%
UBS Group AG
0.91%

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FAQ

What is the current stock price of Deluxe Corp.?

As of the latest update, Deluxe Corp.'s stock is trading at $18.09 per share.

What’s happening with Deluxe Corp. stock today?

Today, Deluxe Corp. stock is down by -7.89%, possibly due to news.

What is the market sentiment around Deluxe Corp. stock?

Current sentiment around Deluxe Corp. stock is negative, based on recent news, trading volume, and analyst opinions.

Is Deluxe Corp.'s stock price growing?

Over the past month, Deluxe Corp.'s stock price has decreased by -7.89%.

How can I buy Deluxe Corp. stock?

You can buy Deluxe Corp. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol DLX

Who are the major shareholders of Deluxe Corp. stock?

Major shareholders of Deluxe Corp. include institutions such as BlackRock, Inc. (15.39%), The Vanguard Group, Inc. (11.53%), State Street Corp. (6.19%) ... , according to the latest filings.