Viant Technology, Inc. Class A (DSP)

Viant Technology's stock price has fluctuated in the past six months, with a share price of $9.81 as of November 21, 2025. Key events include a strong Q3 2025 earnings report, positive analyst ratings, a stock repurchase program, insider selling, and the acquisition of Lockr.

Viant Technology's products and services are significantly affected by seasonality, with the first quarter being the weakest and demand improving in subsequent quarters. July to January have historically been the best months for Viant, with the third and fourth quarters being seasonally stronger.

Viant Technology, Inc. (DSP) is an advertising technology company providing a cloud-based demand-side platform (DSP) for programmatic advertising. ViantAI automates campaign execution and measurement. Adelphic is an integrated platform that manages omnichannel campaigns. Household ID combines digital and personal identifiers for people-based targeting. IRIS_ID is a content identifier that allows partners to share video-level data. Viant Data Platform integrates first-party data with third-party data. Direct Access creates a direct path to premium inventory. The company provides advanced reporting and measurement, a flexible customer engagement model, and Adtricity®, a carbon reduction program.

Viant Technology Inc. is headquartered in Irvine, California, United States, and serves clients across North America, Europe, and the Asia-Pacific region.

In the past year, Viant Technology has maintained a positive brand reputation through industry recognition and strategic advancements. Viant received awards and recognition, secured a multi-year partnership with Molson Coors, has been highlighted for its constant innovation, and became a founding member of Ad Net Zero.

Viant Technology Inc.'s ownership structure shows a significant concentration among its founders and insiders, who hold substantial voting control through Class B common stock. Major shareholders include Four Brothers 2 LLC, Timothy Vanderhook, Christopher Vanderhook, Punch & Associates Investment Management, Inc., and BlackRock, Inc. Insiders own 29.40% of the stock, while institutional investors collectively hold 15.45% of the shares.