Viant Technology, Inc. Class A (DSP)

In Q1 2025, Viant Technology reported a lower-than-expected adjusted loss and surpassed revenue estimates. Viant repurchased 3.8 million shares between May 2024 and August 2025. In Q2 2025, the company reported revenue growth and earnings per share that exceeded estimates, but the stock declined due to temporary headwinds. Analyst activities in August 2025 included price target cuts and initiation of "buy" ratings, leading to investor sentiment deterioration. Viant announced its Q3 2025 earnings announcement for November 10, 2025. The stock has experienced volatility, trading between $8.11 and $26.33, and was around $9.15 in late October 2025.

Viant Technology operates within the programmatic advertising industry, which experiences seasonal rhythms. Q4 is the peak season due to holiday shopping, Q1 sees a slump after the holidays, Q2 returns to a regular advertising landscape, and the summer months are traditionally quieter. Viant's demand seasonality aligns with these trends, with higher demand during peak retail and holiday seasons, particularly in Q4.

Viant Technology, Inc. (DSP) is an advertising technology company that provides a cloud-based platform for planning, buying, and measuring omnichannel advertising campaigns. Its major products and solutions include ViantAI for autonomous advertising, Adelphic for managing omnichannel campaigns, Household ID for cross-device targeting, IRIS_ID for video-level data sharing, Viant Data Platform (VDP) for data integration, Direct Access for supply path optimization, advanced reporting and measurement tools, and a flexible customer engagement model.

Viant Technology, Inc. primarily operates in the United States, focusing its investment there due to the regulatory framework.

Viant Technology has received several accolades, including the MarTech Breakthrough Awards for "Best Demand-Side Platform (DSP)" and "Best AI-Powered Advertising Solution." Viant's AI Product Suite won in the Internet and Technology category of the 2024 BIG Innovation Awards and was named a winner in the 2025 Artificial Intelligence Excellence Awards. G2 recognized Viant as a Leader in the DSP category and as the Best Software in Marketing & Advertising. The company earned Great Place to Work® certification and became a founding member of Ad Net Zero.

Viant Technology Inc.'s ownership includes institutional, insider, and retail investors. Major institutional holders include The Vanguard Group, Inc. and BlackRock, Inc. The founders, Timothy Vanderhook and Christopher Vanderhook, hold significant voting control, with Four Brothers 2 LLC as the largest individual shareholder. CFO Larry Madden is also a notable insider owner, and insider selling has been observed.