Viant Technology, Inc. Class A (DSP)

Over the past six months, Viant Technology's stock has been influenced by several key events. These include the announcement of Q3 2025 financial results and a multi-year partnership with Molson Coors, participation in investor conferences, ViantAI being named "Best Strategic AI Platform", a partnership with iHeartMedia, the launch of "Outcomes", a partnership with Airtory, WHOOP selecting Viant as its strategic ad platform, Freedom Capital Markets initiating coverage with a Buy recommendation, strong Q4 2025 earnings, and a subsequent stock price decline due to market volatility.

Demand seasonality affects the costs of Viant Technology's products and services, with higher demand during peak shopping seasons leading to increased bids for advertising space. The months from July to January have historically been the best for Viant. Advertisers can manage these seasonal cost fluctuations by utilizing AI-driven bidding strategies, frequency capping, and continuous performance optimization.

Viant Technology, Inc. is an advertising technology company providing a cloud-based demand-side platform (DSP) for programmatic advertising. Its core offering, Adelphic, is a self-service omnichannel DSP facilitating programmatic advertising across various channels. Key products include Adelphic DSP for campaign management, ViantAI for AI-supported campaign optimization, Household ID™ for targeted advertising without third-party cookies, IRIS_ID for video-level data capabilities, Viant Data Platform for data exploration and workflow automation, and Adricity® for carbon reduction. The platform leverages data integrations and proprietary identity solutions for targeted advertising and performance measurement, focusing on AI-based programmatic advertising.

Viant Technology, Inc. is headquartered in Irvine, California, and has several other office locations across the United States, including New York, Los Angeles, Chicago, Dallas, Detroit, Atlanta, Minneapolis, Boston, Philadelphia, and Denver.

Viant Technology has received positive recognition for its technology and leadership, including being recognized as a Leader in the DSP category and earning Great Place to Work® certification in 2022. Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year in 2022. ViantAI was named "Best Strategic AI Platform" in Adweek's Tech Stack Awards in December 2025, and the launch of "Outcomes" has positively impacted its reputation.

Viant Technology Inc. has 146 institutional owners and shareholders holding a total of 10,869,877 shares, with major holders including BlackRock, Inc., Punch & Associates Investment Management, Inc., and Vanguard Group Inc. As of March 31, 2026, insiders hold 28.80% of the stock, while institutions hold 11.38%. In the past three months, insiders have sold more company stock than they have bought.