eBay Inc. (EBAY)

In the past six months, eBay's stock increased by 54.26% over the last 12 months and 9.74% year-to-date as of April 9, 2026. The Q4 2025 earnings report showed revenue of $3.0 billion and non-GAAP earnings per share of $1.41, leading to an 8% stock increase. The company increased its quarterly cash dividend by 7% to $0.31 per share and authorized a $2.0 billion stock repurchase program. eBay also planned to acquire Depop for $1.2 billion in cash. CEO Jamie Iannone sold 21,000 shares of eBay stock for approximately $2.04 million under a pre-arranged trading plan.

Demand for eBay's products and services is seasonal, with sales peaking in November and December due to holiday shopping events. Sales increase from September as shoppers prepare for the holiday season, while the summer months experience a slowdown. Specific product categories see demand surges in different seasons, such as Christmas decorations in the fall and winter, gardening gear in the spring, swimwear in early summer, and back-to-school merchandise in early fall. Sellers are advised to plan inventory and marketing campaigns in advance to capitalize on these trends.

eBay Inc. is a global e-commerce leader operating an online marketplace connecting buyers and sellers. It operates in the Consumer Cyclical sector and Internet Retail industry, offering products like consumer electronics, fashion, and collectibles. Revenue is generated through transaction fees, advertising, and payment processing fees.

eBay Inc. is headquartered in San Jose, California, and maintains a global presence, operating in over 190 markets with 28 office locations across 17 countries. Key operational hubs are located in cities such as Bern, London, Berlin, and Singapore, as well as multiple offices in the United States.

In January 2024, eBay's brand reputation was impacted by the resolution of a 2019 cyberstalking scandal, resulting in a $3 million criminal penalty. The company admitted to misconduct, including stalking, witness tampering, and obstruction of justice, and was required to retain an independent corporate compliance monitor for three years. CEO Jamie Iannone stated that the company took responsibility for the conduct of its former employees and has since strengthened its policies and procedures.

Institutional investors hold approximately 80-95% of eBay Inc.'s outstanding shares. The largest institutional shareholders include The Vanguard Group, Inc., BlackRock, Inc., State Street Corporation, Ameriprise Financial Inc., and Geode Capital Management, LLC. Founder Pierre Omidyar retains under 5% of the company's shares, and individual insider ownership accounts for a very small percentage.