ELF

In the past six months, e.l.f. Beauty's stock experienced a 15% drop on November 20, 2024, following short-seller allegations of materially overstated revenue, which the company refuted. A significant event was the acquisition of Rhode, Hailey Bieber's beauty brand, for up to $1 billion, announced in May 2025 and completed in August 2025, expected to contribute 13 percentage points to net sales growth in fiscal 2027. The company reported strong Q1 fiscal 2027 results with 36% net sales growth, marking its 30th consecutive quarter of growth, and subsequently raised its full-year guidance. Despite positive earnings, the stock price as of September 18, 2026, was $96.44 per share, a 29.77% decline from $137.32 per share on September 22, 2025, after reaching an all-time high of $221.83 on March 3, 2024.