Stock events for Edgewell Personal Care Co. (EPC)
Several events have impacted Edgewell Personal Care Co.'s stock price over the past six months. Edgewell completed the sale of its Feminine Care business to Essity for $340 million on February 2, 2026. On February 9, 2026, Edgewell announced its First Quarter Fiscal Year 2026 results, reporting consolidated net sales of $486.8 million and a non-GAAP profit of $0.03 per share, but organic net sales decreased by 50 basis points. The stock price closed at $21.42 on March 6, 2026, which was 34.89% above its 52-week low, but over the last 12 months, its price fell by 33.89%. As of March 5, 2026, Edgewell Personal Care has a consensus recommendation of 'Hold' from eight research firms, with an average 1-year target price of $23.6667. An upcoming dividend of $0.15 per share was announced on February 27, 2026.
Demand Seasonality affecting Edgewell Personal Care Co.’s stock price
Demand seasonality for Edgewell Personal Care Co. products varies by segment. Sun Care products within the Sun and Skin Care segment are highly seasonal, with historically higher sales to retailers in the United States occurring from late winter through mid-summer months. Women's products within the Wet Shave segment are moderately seasonal, experiencing increased consumer demand during the spring and summer months. The company's Q1 Fiscal Year 2026 earnings call mentioned strong performance in Sun Care due to certain retailers placing seasonal orders earlier than expected.
Overview of Edgewell Personal Care Co.’s business
Edgewell Personal Care Co. is an American multinational consumer products company specializing in personal care items, operating within the consumer goods sector. The company manages its business through three primary segments: Wet Shave, Sun and Skin Care, and Feminine Care. Its major products and brands include Wet Shave products like Schick and Wilkinson Sword, Sun and Skin Care products like Banana Boat and Hawaiian Tropic, and Feminine Care products like Playtex and Stayfree. Edgewell Personal Care completed the sale of its Feminine Care business to Essity for $340 million in February 2026, indicating a strategic shift to focus on Wet Shave, Sun and Skin Care, and Grooming categories.
EPC’s Geographic footprint
Edgewell Personal Care has a broad global footprint, with operations in approximately 20 countries and its products widely available in more than 50 countries worldwide. The company's headquarters are located in Shelton, Connecticut, U.S. It also maintains strategic hubs in St. Louis, Missouri, USA; High Wycombe, United Kingdom; Mississauga, Ontario, Canada; and Allschwil, Switzerland. North America is a significant market for the company, though international markets have shown organic growth.
EPC Corporate Image Assessment
Information specifically detailing Edgewell Personal Care's brand reputation in the past year is limited in the provided search results. In 2022 and 2023, Edgewell issued a recall of some of its Banana Boat sunscreen due to the presence of benzene, which would have impacted the reputation of one of its major brands.
Ownership
Edgewell Personal Care Co. stock ownership is primarily held by institutional investors, with approximately 80.78% owned by Institutional Investors, 1.33% by Insiders, and 17.89% by Public Companies and Individual Investors. Major institutional owners include BlackRock, Inc., Brandes Investment Partners LP, and Vanguard Group Inc. William P. Stiritz is the largest individual shareholder, owning 2.84 million shares, representing 6.07% of the company.
