Stock events for Ford Motor Co. (F)
Over the past six months, Ford's stock has been influenced by several events. Key events impacting the stock include earnings and EV weakness, supply chain disruptions due to a shortage of rare earth magnets, and quality issues leading to increased warranty costs. Ford announced Kyle Crockett as its Chief Accounting Officer and reported its First Quarter 2025 Financial Results. Ford experienced a 16% year-over-year increase in overall U.S. sales in April 2025. Hagens Berman announced a new lawsuit against Ford following a fatal F-350 rollover crash. Major institutional investors increased their holdings in Ford as of March 31, 2025.
Demand Seasonality affecting Ford Motor Co.’s stock price
Ford's product demand generally exhibits seasonality, with the first half of the year typically being stronger than the second half. In April 2025, U.S. vehicle sales increased by 16% year-over-year, driven by strong demand for trucks and SUVs. Customer preferences and lower-than-anticipated adoption rates for electric vehicles could impact demand for Ford's EV offerings, leading to a decision to scale down EV production.
Overview of Ford Motor Co.’s business
Ford Motor Company is an American multinational automobile manufacturer that designs, manufactures, markets, and services a wide range of vehicles, including automobiles, performance vehicles, luxury cars under its Lincoln brand, and commercial vehicles. Ford operates within the Automotive industry, which is part of the Consumer Discretionary sector. The company's major products include the F-Series trucks, various SUVs, commercial vans, and a growing line of electric vehicles. Ford has organized its operations into three divisions: Ford Model E, Ford Blue, and Ford Pro. Beyond vehicle manufacturing, Ford also provides financial services and invests in connectivity solutions and mobility initiatives.
F’s Geographic footprint
Ford Motor Company has a significant global presence, operating in over 125 countries. Its primary geographic reporting regions include the United States, Canada, the United Kingdom, Mexico, and an "All Other" category encompassing South America, the Middle East, Europe, North America, Africa, and Asia Pacific. Ford has established joint ventures in key international markets, such as China, Taiwan, Thailand, and Turkey. Its manufacturing and engineering footprint extends across numerous countries, with facilities in locations like Germany, India, Romania, South Africa, Spain, and the United States.
F Corporate Image Assessment
Ford's brand reputation over the past year has faced challenges due to ongoing quality issues, leading to high warranty repair costs and recalls. CEO Jim Farley implemented a "build-and-hold" strategy to improve quality, resulting in a 10% improvement in 2024 models. Ford received the most honors in the 2025 J.D. Power Initial Quality Study, but faced a lawsuit concerning a fatal F-350 rollover crash. Recalls in June 2024 and April 2024 also negatively impacted the company's reputation.
Ownership
Ford Motor Company is primarily owned by institutional investors, who collectively hold approximately 60% of the company's shares. The largest institutional shareholders include The Vanguard Group, BlackRock, Inc., and State Street Corporation. The Ford family maintains control through a dual-class stock structure, holding a minority equity ownership (2%) but possessing a plurality of the voting power (40%) through their ownership of Class B shares. Key individual insider shareholders include William Clay Ford Jr. and James D. Farley Jr.
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