Stock events for Franklin Covey Co. (FC)
Franklin Covey Co.'s stock price declined by 53.50% over the past year. In January 2026, shares fell by 11.9% after reporting a net loss of $3.3 million in the first quarter of fiscal 2026, with revenue below estimates due to issues in the Enterprise Division. Despite this, the company affirmed its fiscal 2026 guidance, projecting revenue between $265-275 million and adjusted EBITDA between $28-33 million. The company repurchased approximately 624,000 shares for $11.1 million and initiated a new plan to purchase up to $20 million of common stock.
Demand Seasonality affecting Franklin Covey Co.’s stock price
Franklin Covey has shifted towards subscription services, with the All Access Pass (AAP) aiming to generate recurring revenue. As of August 31, 2025, consolidated deferred subscription revenue was $111.7 million, with 60% of North American AAP contracts being multi-year commitments. The company's enterprise client retention rate is 92%. While a large statewide deal in the Education Division in Q1 FY2025 impacted material sales in Q1 FY2026, the focus on recurring revenue and high client retention indicates a move towards more stable and less seasonally volatile demand.
Overview of Franklin Covey Co.’s business
Franklin Covey Co. is a global performance improvement company based in Salt Lake City, Utah, operating in business consulting, talent development, education, and training. They provide training and assessment services in leadership, individual effectiveness, and business execution, primarily through the FranklinCovey All Access Pass. The company's major products and services include the FranklinCovey planning system, The 7 Habits of Highly Effective People, Leading at the Speed of Trust, The 4 Disciplines of Execution, The Leader in Me program, Trust & Inspire, Multipliers, and Disrupt Everything: Innovate for Impact. They also offer in-person and live-online training for various areas.
FC’s Geographic footprint
Franklin Covey is an international company with a significant global presence, serving clients in over 150 countries and geographic locations with solutions translated into 24 languages. The company operates through directly owned offices and licensee partners across the Americas, Africa/Middle East, Europe, and Asia Pacific. Its global offices span numerous countries, including the USA, Canada, Mexico, Brazil, the United Kingdom, France, Germany, Australia, China, India, Japan, South Africa, and Saudi Arabia, among many others.
FC Corporate Image Assessment
Franklin Covey's brand reputation is built on its mission to inspire change and improve organizational performance. The company is recognized as a global leader, providing content, tools, methodology, training, and thought leadership. Franklin Covey serves a diverse client base, including 82 of the Fortune 100 companies and more than two-thirds of the Fortune 500 companies, as well as government entities, educational institutions, and small to mid-sized businesses. In late 2025, Franklin Covey launched a new leadership course, "Disrupt Everything: Innovate for Impact," through its All Access Pass Plus subscription tier. No specific events negatively affecting Franklin Covey Co.'s brand reputation in the past year were found in the search results.
Ownership
The ownership structure of Franklin Covey Co. is a mix of institutional, insider, and public/individual investors. Approximately 59.82% of the company's stock is owned by Institutional Investors, 16.37% by Insiders, and 23.81% by Public Companies and Individual Investors. Major institutional owners include Alliancebernstein L.P., BlackRock, Inc., Royce & Associates Lp, and Vanguard Group Inc. Chuck Royce owns the most shares of Franklin Covey Co.
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$19.92