FirstCash Holdings, Inc. (FCFS)

Over the past six months, FirstCash Holdings, Inc.'s stock has experienced positive momentum. The company's stock reached a 52-week high of $163.01 on October 16, 2025. FirstCash reported strong financial results, including record fourth-quarter and full-year operating results for 2024, and record first-quarter operating results in April 2025. In May 2025, FirstCash announced its acquisition of H&T Group. Recent insider transactions include the sale of shares by CFO R. Douglas Orr and CEO Rick L. Wessel in October 2025. Analysts have given FCFS a consensus 'Buy' rating with an average 12-month price target of $154.40 as of October 25, 2025.

FirstCash Holdings, Inc. typically experiences seasonal growth in its pawn loan balances during the third and fourth quarters of the year. Pawn loan balances tend to be lower in the first and second quarters. This seasonality is attributed to the typical repayment of pawn loans, which often occurs in the fourth quarter in Mexico due to statutory bonuses received by customers, and in the first quarter in the U.S. due to tax refund proceeds.

FirstCash Holdings, Inc. is an international operator of retail pawn stores and a provider of technology-driven POS payment solutions. The company offers non-recourse pawn loans secured by personal property and sells merchandise acquired through collateral forfeitures and direct purchases. Through its subsidiary AFF, FirstCash provides lease-to-own products and facilitates retail financing payment options.

FirstCash Holdings, Inc. operates over 3,000 pawn stores across the United States, Mexico, and the rest of Latin America. In the U.S., its pawn operations span 29 states and the District of Columbia, while in Latin America, it has a presence in all states in Mexico, as well as Guatemala, Colombia, and El Salvador. The company also provides retail POS payment solutions through American First Finance in all 50 U.S. states, the District of Columbia, and Puerto Rico. FirstCash expanded its geographic reach with the acquisition of H&T Group, a leading pawnshop operator in the United Kingdom.

There were no significant negative events specifically impacting FirstCash Holdings, Inc.'s brand reputation reported within the past year (October 2024 - October 2025).

FirstCash Holdings, Inc. is primarily owned by institutional shareholders, who hold approximately 80.30% of the company's stock, while insiders own about 21.87%. Major institutional owners include Blackrock Inc., Fmr LLC, Vanguard Group Inc., Earnest Partners LLC, State Street Corp., Fiduciary Management Inc., Bank Of America Corp, and Dimensional Fund Advisors LP. Douglas Richard Rippel is noted as the largest individual shareholder, owning 10.00% of the company's shares. Ricardo Benjamin Salinas Pliego is another significant individual owner.