FIGS, Inc. Class A (FIGS)

In April 2025, InvestingPro identified FIGS as significantly undervalued, leading to a substantial return. Stronger-than-expected first-quarter 2025 earnings contributed positively to the stock's performance. By mid-July 2025, the stock climbed steadily to reach $6.03. In September 2025, FIGS' stock reached a 52-week high of $7.44. On October 2, 2025, shares of FIGS jumped 7.6% after an analyst at Raymond James highlighted the company's positive momentum. On October 15, 2025, the stock saw a 5% jump after BTIG initiated coverage with a "Buy" rating and a $9.00 price target. FIGS announced that it would release its third-quarter 2025 financial results on November 6, 2025.

Demand for FIGS, Inc. products exhibits strong and predictable seasonality, typically peaking in late summer and winter. Google search data shows a surge in interest for "figs scrubs pants" and "figs scrubs jacket" in December 2024, aligning with the winter season. A more significant peak in demand occurred in August 2025 for "figs scrubs pants" and "figs scrubs top." FIGS also employs a strategy of introducing limited edition colors and styles, which creates anticipation and urgency around new launches.

FIGS, Inc. is a direct-to-consumer healthcare apparel and lifestyle brand that designs and sells medical scrubs and related products. The company operates in the Apparel, Footwear & Accessories industry, within the Consumer Discretionary sector. FIGS' core business revolves around medical scrubs, known for their comfort, durability, function, and style, made with proprietary fabric technology like FIONx. Beyond scrubs, FIGS offers a range of non-scrub wear and accessories. All sales are primarily conducted online, with a growing B2B business through its TEAMS platform.

Headquartered in Santa Monica, California, FIGS operates as a global direct-to-consumer brand. The company ships its products to numerous countries worldwide, including Canada, Australia, and the United Kingdom, with recent expansion efforts focused on Europe. FIGS also serves healthcare institutions through its TEAMS platform and has strategically located fulfillment centers to support its international customer base. In September 2024, FIGS expanded its retail footprint to the East Coast with the opening of its second Community Hub in Philadelphia, following its first in Los Angeles.

FIGS has cultivated a strong brand reputation, often referred to as the "Lululemon of healthcare apparel," by focusing on fashionable and functional designs. A significant spike in Google search volume for "fig scrubs for women" in October 2024 indicates successful product launches or marketing initiatives. FIGS' "Celebrating Women in Healthcare" campaign in March 2025 garnered over 10 million views, driving emotional engagement and fostering brand loyalty. The company's commitment to its "Awesome Humans" community, through initiatives like the "Threads for Threads" program, and its advocacy for fair pay, workplace safety, and mental health support for healthcare professionals, further enhances its positive image.

FIGS went public in May 2021, becoming the first company led by two female co-founders to trade on the New York Stock Exchange. Early investors included Thomas Tull, Irving Place Capital, Will Smith, former Lululemon CEO Christine Day, and Mohr Davidow Ventures. Ron Baron's firm owns 15% of the company as of November 2023.