Stock events for Five Below, Inc. (FIVE)
Over the past six months (approximately August 2025 - February 2026), Five Below's stock has experienced volatility, trading between $207.11 and $52.38 over the past 52 weeks. Key events include the Q3 Fiscal 2025 earnings release on December 3, 2025, the Q2 Fiscal 2025 earnings release on August 27, 2025, Q1 Fiscal 2025 performance reported August 11, 2025, an analyst rating upgrade on February 4, 2026, and daily stock fluctuations in January-February 2026.
Demand Seasonality affecting Five Below, Inc.’s stock price
Five Below's products experience demand seasonality due to their discretionary and trend-driven nature. Demand fluctuates throughout the year, peaking during holidays, back-to-school periods, and other seasonal events. Leisure goods and seasonal items account for a significant portion of sales, highlighting the impact of seasonality. The company noted a solid start to the holiday season in November and Black Friday weekend in its Q3 fiscal 2025 report.
Overview of Five Below, Inc.’s business
Five Below, Inc. operates as a specialty value retailer in the United States, targeting tweens, teens, and their parents. The company offers a broad assortment of merchandise, with most products priced between $1 and $5, and a smaller selection of "Five Beyond" items priced up to $40. Its major product categories include style, room, sports, tech, create, party, candy, new & now, books, and camping and outdoor supplies.
FIVE’s Geographic footprint
As of August 2024, Five Below operates over 1,800 stores across 46 states in the United States, supported by five distribution centers. The company plans to open approximately 150 net new stores in fiscal year 2025, penetrating populated states and densifying markets with urban, suburban, and semi-rural locations. As of November 1, 2025, Five Below had 1,907 stores in 44 states.
FIVE Corporate Image Assessment
Five Below generally maintains a positive brand reputation among its target demographic due to its focus on trend-right, high-quality products at extreme value prices. The company's consistent growth, strategic initiatives like "Five Beyond," effective merchandising and marketing, and sustained customer engagement have positively affected its reputation. Earlier in 2024, the stock experienced volatility due to missed Wall Street expectations on revenue and same-store sales in Q4 2023 and Q1 2024.
Ownership
Five Below's ownership is primarily composed of institutional investors, with a smaller percentage held by insiders and public/individual investors. Major institutional owners include The Vanguard Group, Inc., BlackRock Institutional Trust Company, N.A., and Fidelity Management & Research Company LLC. Individual insider ownership is approximately 1.84% of the company's stock.
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