Fluent, Inc. (FLNT)

In the past six months, Fluent, Inc.'s stock price has been impacted by several events. As of February 5, 2026, the stock closed at $3.47, with a 52-week high of $4.00 and a low of $1.50. In February 2026, Fluent sold Winopoly LLC and a non-core Call Solutions subsidiary. In December 2025, the company secured a $30 million financing facility with Bay View Funding. In November 2025, Fluent announced its Q3 2025 financial results, reporting Commerce Media Solutions revenue growth and completed a $10.3 million equity raise. In April 2024, a 1-6 reverse stock split was announced and executed.

Fluent, Inc. experiences demand seasonality, particularly within its e-commerce media verticals, which can cause revenue to decline sequentially from the fourth quarter to the first quarter.

Fluent, Inc. operates as a commerce media solutions provider, connecting brands with consumers through performance-driven advertisements placed at key points in the customer journey. The company's business model focuses on its Commerce Media Solutions (CMS) segment, which leverages first-party data and machine learning for contextual ad placements, and a legacy Owned and Operated (O&O) Marketplace. Fluent provides customer acquisition services through digital marketing campaigns.

Fluent, Inc. provides digital marketing services both in the United States and internationally, with its principal executive offices located in New York, New York.

In January 2026, Fluent, Inc. was recognized as one of the "2026 Ad Age Best Places to Work," indicating a positive brand reputation regarding employee satisfaction.

Fluent, Inc.'s ownership structure includes a significant portion held by company insiders, with institutional investors also holding an influential stake. Major institutional shareholders include Global Value Investment Corp., Bleichroeder LP, Tieton Capital Management, LLC, Vanguard Group Inc., Mink Brook Asset Management LLC, and BlackRock, Inc. As of November 2025, insider ownership accounted for 44.94% of shares, institutional ownership for 22.50%, and retail/public ownership for 32.56%.