Forrester Research, Inc. (FORR)

Forrester Research, Inc. experienced a challenging period for its stock price over the past six months. As of April 8, 2026, the share price was $5.66, a significant decline from April 1, 2025. The stock traded at $5.05 on April 10, 2026. The company reported a GAAP net loss of $33.9 million for Q4 2025, and total revenues of $101.1 million fell short of estimates. For the full year 2025, total revenues were $396.9 million, down 8% from 2024, and the GAAP net loss was $119.4 million. Forrester's 2026 guidance projected total revenues between $345.0 million and $360.0 million, a decline of 9% to 13% versus 2025, leading to a negative reaction in the stock price. The company also announced a restructuring to improve cost efficiency.

Information directly detailing the demand seasonality for Forrester Research's own products and services is not extensively provided. There is a mention of a "decently normalized seasonal trend" in sales from Q3 to Q4 in 2025. Forrester's business model implies a relatively stable revenue stream, though new client acquisition and consulting project cycles could introduce some variability. The company's events segment might also experience seasonal peaks related to conference schedules. The Q4 2025 earnings report indicated that contract value (CV) was down by 6% compared to the prior year, and total revenues for 2025 saw declines across the research, consulting, and events segments, suggesting broader market pressures rather than specific seasonal patterns.

Forrester Research, Inc. is an independent research and advisory firm providing advice to global leaders in business and technology. The company operates in the market research, IT, and consulting sectors, helping leaders accelerate growth through customer obsession. Its major products and services are delivered through three segments: Research, Consulting, and Events. Forrester Decisions provides subscription-based access to research, forecasts, vendor evaluations, and analyst guidance. Research Subscriptions offer ongoing access to market trends and best practices. Consulting Projects provide custom advice on strategy and technology selection. Events are in-person and virtual conferences. Forrester AI is a generative AI tool launched in October 2023.

Forrester Research, Inc. is headquartered in Cambridge, Massachusetts, U.S., and maintains a global presence with offices and a distributed team across North America, Europe, and Asia-Pacific. Its regional business units are structured as Forrester Americas, Forrester EMEA, and Forrester Asia Pacific. Forrester has research centers and sales offices in over 27 international cities.

Forrester Research actively manages and measures brand perception, and its reputation is built on its role as an influential research and advisory firm. In 2025, Forrester launched its Brand Experience Index (BX Index™), which measures the interconnectedness between brand and customer experience. Forrester also announced the upcoming Total Experience Score in 2025, a new unified metric combining the BX Index and Customer Experience Index (CX Index™). The Q1 2025 State of B2B Events Survey revealed an 8% drop in overall event satisfaction. The launch of Forrester AI Access and the company's continued focus on integrating AI across its product portfolio are also efforts to maintain its reputation.

Forrester Research, Inc. has a diverse ownership structure, including institutional investors, individual insiders, and retail investors. As of March 2025, institutional investors held 50.03% of Forrester's stock. Major institutional shareholders include Royce & Associates LP and BlackRock Inc. The largest individual shareholder is George F. Colony, the founder, who held a significant beneficial ownership stake of 38.70% as of July 1, 2025.