Stock events for Fossil Group, Inc. (FOSL)
Fossil Group's stock has been impacted by several events. In Q2 2025, net sales declined by 15.2%, but profitability improved, leading to a stock rally. In Q3 2025, EPS missed estimates, but revenue exceeded expectations, with sales declining by 6.1%. As of February 6, 2026, Fossil's stock price was $3.41, a 94.86% increase from the previous year.
Demand Seasonality affecting Fossil Group, Inc.’s stock price
Fossil Group's business experiences demand seasonality, particularly in the fourth quarter during the holiday shopping season. The company prepares for periods of higher demand with increased marketing spend and focus on core categories like watches, jewelry, and leather goods.
Overview of Fossil Group, Inc.’s business
Fossil Group, Inc. is a global designer, marketer, and distributor of consumer fashion accessories. The company focuses on fashion accessories, including watches, jewelry, handbags, leather goods, belts, and sunglasses, and manages proprietary brands like FOSSIL and SKAGEN, and licenses brands such as ARMANI EXCHANGE and MICHAEL KORS. Fossil Group has exited the connected smartwatch category to improve margins.
FOSL’s Geographic footprint
Fossil Group has a global presence with operations in the United States, Europe, and Asia. The company has design studios in Switzerland and manufacturing facilities in China, with distribution centers in Dallas, Germany, and Asia. Fossil Group uses a multi-channel distribution strategy, including company-owned stores, department stores, e-commerce platforms, and licensed retail stores.
FOSL Corporate Image Assessment
Fossil has a reputation for quality and style in the fashion accessory market. Fossil Group launched a global campaign featuring Nick Jonas to revive brand relevance and was included in Time Magazine's World's Best Brands list. However, FOSSIL branded sales decreased in 2024 and Q1 2025, and its image as a luxury brand may not be as strong as competitors. The company's exit from the smartwatch category reflects challenges in competing with tech giants.
Ownership
Fossil Group, Inc. has significant institutional ownership, with 99 institutional owners and shareholders holding a total of 29,019,823 shares. Approximately 17.83% of the company's stock is owned by institutional investors, 5.68% by insiders, and 76.50% by public companies and individual investors. CEO Franco Fogliato directly holds 2.3% of the total shares outstanding.
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