Frontdoor, Inc. (FTDR)

Frontdoor, Inc. (FTDR) stock has experienced positive momentum in the past six months. As of January 2, 2026, the share price was $57.04, representing an increase of 3.92% from January 3, 2025, when it was $54.89. Over the past year, the stock has delivered a 5.71% change, with a 52-week range between $35.61 and $70.14. Key events impacting the stock price in the past six months include strong Q2 2025 results, raised full-year 2025 guidance, increased share repurchase program, Q3 2025 earnings, CFO appointment, Wells Fargo 9th Annual TMT Summit, and the acquisition of 2-10 Home Buyers Warranty.

While specific details about the demand seasonality for Frontdoor, Inc.'s products and services are not explicitly provided, it can be inferred that demand for certain services might fluctuate with weather patterns and home usage throughout the year. HVAC system breakdowns might be more frequent during extreme weather conditions, and plumbing issues could be exacerbated by freezing temperatures.

Frontdoor, Inc. is the largest provider of home service plans in the United States, operating primarily in the Personal Services sector, and also touches on Consumer Durables and the Homebuilding industry. The company was formally established as an independent, publicly traded entity in 2018, spinning off from ServiceMaster Global Holdings, Inc., but its foundational home warranty business, American Home Shield, dates back to 1971. Frontdoor's core business revolves around customizable home warranties that help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. Major products and brands include American Home Shield (AHS), 2-10 Home Buyers Warranty (2-10 HBW), HSA, OneGuard, Landmark Home Warranty, Frontdoor App, Streem, and Candu Home Solutions. The company serves over 2.2 million customers across the U.S. through a network of approximately 17,000 pre-qualified contractor firms.

Frontdoor, Inc. operates across the entire United States. Its headquarters are located in Memphis, Tennessee. The company also has several subsidiaries located throughout the United States, including Home Security of America, Inc., American Home Shield of Iowa, Inc., American Home Shield of Arizona, Inc., American Home Shield of Texas, Inc., American Home Shield of Virginia, Inc., American Home Shield Corporation, HBW Insurance Services LLC, and Candu Home Solutions, Inc.

Frontdoor, Inc. maintains a reputation for delivering quality service and product innovation, backed by over 50 years of experience in the home services space. The company's responsibility reports have an aggregate usefulness score of 4.8 out of 5.0 based on 51 reviews. Positive events contributing to its brand reputation include the Chief Revenue Officer being named Female Executive of the Year, strong financial performance and growth, and the strategic acquisition of 2-10 Home Buyers Warranty. No specific events negatively affecting Frontdoor, Inc.'s brand reputation in the past year were found in the provided search results.

Frontdoor, Inc.'s ownership structure is heavily weighted towards institutional investors, who control the majority of the company's strategic direction. Approximately 83.44% to 101.50% of the company's stock is owned by institutional shareholders. Insiders own approximately 0.61% to 0.86%, and retail investors or other public shareholders own between 0% and 28.51%. Major institutional owners include BlackRock, Inc., Vanguard Group Inc, Boston Partners, Fuller & Thaler Asset Management, Inc., State Street Corp, iShares Core S&P Small-Cap ETF (IJR), Renaissance Technologies Llc, Geode Capital Management, Llc, John Hancock Disciplined Value Mid Cap Fund Class A (JVMAX), and Vanguard Total Stock Market Index Fund Investor Shares (VTSMX). Insider activity in the past 12 months shows more shares sold than bought, resulting in a net selling activity.