FitLife Brands, Inc. (FTLF)

Over the past six months, FitLife Brands' stock price has been impacted by several key events. The stock has experienced a significant decline, with a year-to-date drop of 34.79% as of April 5, 2026, and a 12-month loss of 17.3% as of April 10, 2026. FitLife Brands closed the acquisition of Irwin Naturals around August 11, 2025, contributing to a 72.6% revenue increase in Q4 2025, but also adding debt and lowering gross margins. The company announced its third-quarter 2025 results on November 13, 2025, which saw a 2.74% decrease in stock price on that day. FitLife Brands announced its fourth-quarter and full-year 2025 results, leading to a 14.79% drop in stock price around April 2, 2026, and withdrew its 2026 guidance. Following the Q4 2025 results and withdrawal of guidance, FitLife Brands was downgraded from "strong buy" to "hold" by at least one analyst. The company filed 8-K reports on April 7, 2026, and April 1, 2026, reporting a material event and discussing 2025 sales growth, tightening margins, and climbing debt, respectively.

The provided information does not explicitly detail the demand seasonality for FitLife Brands, Inc. products and services. As a provider of nutritional supplements and wellness products, demand could potentially be influenced by health and fitness trends, New Year's resolutions, and seasonal athletic activities.

FitLife Brands, Inc. is a developer and marketer of proprietary nutritional supplements and wellness products for health-conscious consumers. The company formulates, brands, and sells nutritional supplements and wellness-focused products across multiple brand families and product categories, including sports nutrition, weight loss, and functional foods. FitLife Brands markets its products under numerous brand names and generates revenue through wholesale and online channels.

FitLife Brands, Inc. is an international provider of nutritional and fitness enhancement products. Its products are distributed mainly across the continental United States, catering to both retail consumers and wholesale clients. The company also sells its products through domestic and international GNC franchise locations, as well as other retail outlets.

Information directly detailing FitLife Brands' overall brand reputation in the past year is not explicitly available. The company's business model relies on brand reputation within the Amazon ecosystem, driven by positive reviews and "Amazon's Choice" badges. Challenges faced with the Irwin Naturals acquisition, such as lower-than-expected growth channels and tightening margins, led to a stock downgrade and withdrawal of 2026 guidance, which can influence investor and potentially consumer perception. Additionally, "unusual items (expenses)" detracted from FitLife Brands' earnings over the last year, though these are expected to be one-off in nature and could lead to improved profit next year.

The ownership structure of FitLife Brands (FTLF) stock is a mix of institutional, retail, and individual investors. Approximately 8.08% of the company's stock is owned by Institutional Investors, 58.73% by Insiders, and 33.19% by Public Companies and Individual Investors. Major institutional owners and shareholders include Vanguard Group Inc, BlackRock, Inc., and Horizon Kinetics Asset Management Llc. Judd Dayton owns the most shares of FitLife Brands (FTLF) and serves as the Chairman of the Board and Chief Executive Officer.