General Mills, Inc. (GIS)

General Mills' stock has experienced a challenging period over the past six months, being one of the worst-performing stocks and down approximately 20% as of June 2025. The stock has fallen by 2.60% in the last month and 29.66% over the last year as of October 27, 2025. Key events include inconsistent free cash flow growth, a significant EPS miss in Q4 Fiscal 2025, and a dividend increase to $0.61 per share. Q1 Fiscal 2026 earnings surpassed estimates, but revenue was down. Analysts have issued mixed ratings, and management is guiding for a 10-15% decline in adjusted EBIT and EPS for fiscal 2026. Weak U.S. consumer spending and inflation are ongoing challenges.

General Mills incorporates seasonality into its product planning and marketing strategies, increasing its seasonal innovation by approximately 50% for the current year. Overall consumer demand is currently influenced by value-seeking behavior due to inflation, which has slowed packaged food category growth below its long-term average.

General Mills, Inc. is a global packaged-food company that manufactures and markets branded consumer foods worldwide. It operates through four segments: North America Retail, International, Pet, and North America Foodservice. The company's product portfolio includes snacks, cereals, meals, dough, baking mixes, pet food, and ice cream, with major brands like Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Häagen-Dazs. General Mills also sells products to the foodservice channel and the commercial baking industry.

While 81% of its fiscal 2025 revenue was derived from the United States, General Mills also maintains significant operations in Canada, Europe, Australia, Asia, and Latin America. The company has had a presence in India for over 26 years.

General Mills continues to focus on its "Accelerate strategy" to build brands, innovate, and enhance its market presence. Blue Buffalo launched its "Love Made Fresh" line nationwide in October 2025. The Pillsbury Doughboy celebrated its 60th birthday with an augmented reality experience. Gushers revived a viral '90s FruitHead commercial as a Halloween thriller in October 2025. Progresso launched a BBQ smoke-scented Pitmaster Deodorant to pair with new Pitmaster Soup. Betty Crocker, Pillsbury, and a new "Wicked" cereal debuted products inspired by the "Wicked: For Good" movie. General Mills' Cereal Training Camp returned for its second year with NFL wide receivers. The company is increasing investment in consumer value, product news, innovation, and brand building.

As of June 2025, institutional ownership of General Mills Inc. stood at 81.4%. The Vanguard Group Inc. is the largest institutional holder, with 69.35 million shares. Other top holders include BlackRock, Inc., State Street Corp, Charles Schwab Investment Management Inc, and Geode Capital Management, LLC. Company insiders own 0.30% of the stock. In September 2025, an insider, Jacqueline Williams-Roll, sold 4,000 shares of General Mills stock.