General Mills, Inc. (GIS)

General Mills' stock price has experienced a significant decline over the past six months. As of January 9, 2026, the share price was $44.60, representing a 24.83% decrease from January 13, 2025. In June 2025, General Mills forecasted annual profit below expectations due to weak demand for refrigerated baked goods and snacks in the U.S., amidst economic uncertainty and tariff policies. In October 2025, General Mills held an Investor Day, reaffirming its fiscal year 2026 guidance and announced a restructuring initiative. In December 2025, General Mills reported better-than-expected second-quarter sales and earnings, driven by steady demand for at-home food products and reaffirmed its full-year fiscal 2026 outlook.

Demand for General Mills' products can exhibit seasonality, influenced by consumer behavior and external factors. The company has historically benefited from higher demand for food at home. While demand for at-home food products has remained steady, organic net sales have seen some declines. General Mills is actively managing demand by balancing cost recovery with consumer value, adapting pricing and marketing strategies, and leveraging product innovation.

General Mills, Inc. is a global packaged-food company that manufactures and markets branded consumer foods through retail stores, and also serves the foodservice and commercial baking industries. The company operates within the Consumer Defensive sector and the Packaged Foods industry. Its extensive product portfolio includes snacks, cereal, convenient meals, dough, baking mixes and ingredients, pet food, and super-premium ice cream. Major brands under General Mills include Nature Valley, Cheerios, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, and Häagen-Dazs.

General Mills, Inc. operates globally, with its revenue primarily derived from the United States, accounting for 81% of its revenue in fiscal year 2025. Beyond the United States, the company has a presence in Canada, Europe, Australia, Asia, and Latin America. General Mills operates in two main regions: United States and Non-United States, with operations spanning Asia-Pacific, the Middle East, Africa, Europe, North America, and Latin America.

General Mills maintains a portfolio of strong brands and invests in narrowing price gaps and new product development. Cheerios holds about 11% of the U.S. ready-to-eat cereal market, contributing to General Mills' leading 30% market share in calendar year 2024. The company has focused on improving brand remarkability through investments, which have helped restore organic volume growth in North America Retail and driven strong competitiveness across its segments. However, General Mills is vulnerable to changing consumer preferences and health trends and has faced challenges with weak demand for refrigerated baked goods and snacks in the U.S. due to economic uncertainty.

General Mills, Inc. has a mixed ownership structure, with institutional investors holding the largest portion, approximately 67.01% to 81.88% of the company's stock. Insiders own about 0.38% to 1.73%, and public companies and individual investors hold around 16.40% to 33.41%. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and State Street Corp.