Stock events for General Motors Co. (GM)
General Motors' stock showed substantial growth over the past year, with a 30.77% increase between October 7, 2024, and October 3, 2025, but recently decreased by 1.81% during the week of September 29 to October 3, 2025, closing at $60.13 per share due to factors like a recall, layoffs, and the end of the federal EV tax credit. In Q2 2025, GM reported $1.9 billion in net income on $47 billion in revenue, representing a 35.4% decrease in net income and a 1.8% drop in revenue compared to Q2 2024, impacted by automotive tariffs and lower EBIT-adjusted margins in North America. GM finalized deals with LG Energy Solution and Samsung SDI for battery materials and a new EV battery production plant. The anticipated expiration of the $7,500 federal EV tax credit in September 2025 was expected to trigger a short-term sales surge in Q3, followed by a potential decline in Q4, leading GM to adjust some EV production schedules and temporarily lay off workers.
Demand Seasonality affecting General Motors Co.’s stock price
The automotive industry, including General Motors, generally experiences peak sales in the spring (March-May) and autumn (September-November), driven by tax refunds, improved weather, and new model introductions. Demand tends to be weakest in January and August due to post-holiday budgets and cold weather. Demand can vary by vehicle type, with SUVs potentially seeing increased demand in winter and EVs/hybrids performing better in milder months. In 2025, a short-term sales surge was anticipated in Q3 due to the impending expiration of the $7,500 federal EV tax credit, followed by a potential decline in Q4.
Overview of General Motors Co.’s business
General Motors operates in the automotive industry, focusing on designing, manufacturing, marketing, and distributing vehicles and parts. The company's core brands are Chevrolet, Buick, GMC, and Cadillac, with interests in Chinese brands Baojun and Wuling. GM also includes a defense vehicles division, OnStar, ACDelco, and GM Financial. The company is investing in electric vehicles (EVs) and autonomous driving technology, with EV offerings like the GMC Hummer e-pickup, Cadillac LYRIQ, Chevrolet Silverado EV, Chevrolet Equinox, and Blazer EVs.
GM’s Geographic footprint
General Motors has a significant global presence with manufacturing plants in eight countries and operations across North America, Asia Pacific, the Middle East and Africa, and South America. The United States is the largest region for General Motors Company, representing over 80% of its total revenue. In the U.S., GM has 50 assembly and parts facilities across 19 states and nearly 4,000 dealerships in all 50 states.
GM Corporate Image Assessment
General Motors has demonstrated strong brand loyalty and quality, winning the S&P Global Mobility Overall Loyalty To Manufacturer Award for the ninth and tenth consecutive years in 2023 and 2024, respectively. GM also earned the most model-level awards in the industry in the J.D. Power 2024 U.S. Initial Quality Study, with six models receiving awards across categories. GM brands won multiple awards in the J.D. Power 2025 U.S. Vehicle Dependability Study, with 15 of 20 ranked GM models finishing in the top three in their respective segments, and six models receiving awards as most dependable in their category.
Ownership
General Motors Company's ownership is a mix of institutional, retail, and individual investors. Institutional investors hold a significant portion of the company’s stock, with approximately 67.49% or 44.38% of the company's stock owned by them. The largest institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp., collectively holding about 23% of the company. The general public holds an 11% stake, while insiders own less than 1% of the company.
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