Generac Holdings Inc. (GNRC)

In the past six months, Generac's stock experienced notable movements, touching a 52-week low in April 2025. Key events impacting the stock include earnings reports surpassing analysts' expectations, an upgrade from Citigroup, being dropped from the Russell 3000E Growth Index, insider activity involving stock sales, and KeyBanc reiterating a "Sector Weight" rating due to challenges in the home standby generator business.

Demand for Generac's products exists throughout the year, but there is a notable seasonality in its net sales, with a significant portion occurring in the latter half of the year. Historically, approximately 26% to 28% of net sales occur in the third quarter and 27% to 31% in the fourth quarter. Monthly seasonality data suggests that May has the highest probability of a positive return for GNRC stock.

Generac Holdings, Inc. is a leading American manufacturer of power generation equipment and energy technology solutions, serving residential, light commercial, and industrial markets globally. The company's product portfolio includes generators, energy storage systems, smart home solutions, outdoor power equipment, and other products like automatic transfer switches and energy-balancing software.

Generac Holdings, Inc. has a global presence with its headquarters in Waukesha, Wisconsin, U.S. Manufacturing facilities are located in Wisconsin, Mexico, India, and China. North America, particularly the United States and Canada, represents its primary market, accounting for approximately 81.4% of its total revenues in 2023. The company distributes its products through a broad network of independent dealers, distributors, retailers, e-commerce partners, and direct sales.

Generac generally maintains strong brand recognition. However, in the past year, the company's reputation has been impacted by a class action lawsuit alleging a hidden defect in certain standby generators and a civil penalty from the U.S. Consumer Product Safety Commission for failing to report hazards associated with portable generators.

Generac Holdings Inc. has a diverse ownership structure, primarily held by institutional shareholders and insiders. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Stephen McKenna is identified as the largest individual shareholder, owning 46.43% of the company.