Stock events for Alphabet, Inc. (GOOG)
In the past six months, several events have impacted Alphabet's stock price. Alphabet's shares rose after unveiling its new quantum computing chip, Willow, in December 2024. Alphabet surpassed a market valuation of $2 trillion for the first time in April 2024. In March and April 2025, Alphabet partnered with NVIDIA and invested in Safe Superintelligence to promote AI. In March 2025, Alphabet signed an agreement to acquire Wiz Inc. for US$33 billion. Alphabet's quarterly earnings reports significantly affect its stock prices. As of June 26, 2025, the GOOG share price was $174.43.
Demand Seasonality affecting Alphabet, Inc.’s stock price
Demand for Alphabet's products and services, particularly advertising revenue, exhibits seasonality. Seasonal increases in internet traffic and eCPMs during holidays create opportunities for higher revenue, driven by increased user activity and advertiser competition. Key seasonal events include cultural holidays and commercial events. Seasonal increases in traffic and CPMs generally begin in September as advertisers increase spending. Hardware sales and subscription services may also see increased demand during holiday shopping seasons.
Overview of Alphabet, Inc.’s business
Alphabet Inc. is a multinational technology conglomerate and holding company established on October 2, 2015, and headquartered in Mountain View, California. It is considered one of the "Big Five" American information technology companies. Alphabet operates primarily in the Technology and Communications sector, divided into three major segments: Google Services, Google Cloud, and Other Bets. Google Services encompasses its core search and advertising business, Android, Chrome, Gmail, and YouTube. Google Cloud provides enterprise-level cloud computing solutions. Other Bets comprises Alphabet's emerging-stage businesses and "moonshot" projects.
GOOG’s Geographic footprint
Alphabet Inc. has a global business presence, serving customers and operating across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The company's headquarters are located in Mountain View, California, in the United States. In 2021, Alphabet had over 144,000 employees worldwide and more than 70 offices in 50 countries.
GOOG Corporate Image Assessment
Alphabet Inc. maintains a strong brand reputation as a leader in the tech industry, bolstered by Google's dominance in search, Android's widespread use, and YouTube's large user base. Google has been ranked as the world's most valuable media brand for three consecutive years. However, its reputation has been affected by antitrust scrutiny and lawsuits, an EU antitrust complaint, mass layoffs in January 2023, and data privacy concerns.
Ownership
Alphabet Inc. is a publicly traded company owned by its shareholders, including institutional investors, retail investors, and company insiders. The company has a triple-class stock structure: Class A shares with one vote per share, Class C shares with no voting rights, and Class B shares held exclusively by insiders, which provide ten votes each. The co-founders, Larry Page and Sergey Brin, are the largest individual shareholders and maintain control through their Class B shares. Institutional investors hold a large portion of Alphabet's shares, with major holders including Vanguard Group Inc., BlackRock Inc., and State Street Corporation.
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