Alphabet Inc. Class C (GOOG)

Over the past six months, Alphabet Inc.'s stock (GOOG) has experienced significant positive movement. As of October 3, 2025, the share price was $246.45, a 46.21% increase from $168.56 on October 4, 2024. Key events impacting the stock price include the Q1 2025 earnings report, where Alphabet reported revenue and profit surpassing expectations, leading to a share price increase. Additionally, strong revenue momentum in Q2 2025, fueled by growth in core areas such as Google Cloud, contributed to the stock's strong performance.

Alphabet Inc.'s products and services experience demand seasonality, primarily influenced by fluctuations in internet usage and advertiser expenditures, often linked to traditional retail seasonality. Advertising revenue is affected by seasonal patterns in advertiser demand. Factors such as user location, device, content vertical, and currency exchange rates also play a role in revenue generation.

Alphabet Inc. (GOOG) is a multinational technology conglomerate headquartered in Mountain View, California, serving as the parent company for Google and other subsidiaries. It operates in the Information Technology sector, specifically the Internet Software/Services industry, generating revenue primarily from advertising. The company's major products and platforms are categorized into Google Services, Google Cloud, and Other Bets. Google Services includes search and advertising, Android, Chrome, Gmail, Google Maps, Google Play, YouTube, Gemini, and hardware products. Google Cloud provides enterprise-level cloud computing solutions. Other Bets includes emerging businesses and long-term projects like Waymo, Calico Life Sciences, Verily, Wing, Fiber, CapitalG, GV, and X Development.

Alphabet Inc. has a broad global footprint across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. Approximately 52% of its revenue is generated outside the United States, with international revenue showing a consistent upward trend.

Alphabet, particularly through its Google brand, maintains a strong reputation for reliability, user-friendly interfaces, and a commitment to providing quality products and services. However, its brand reputation has been affected by privacy concerns, antitrust investigations and lawsuits, and AI development and competition. Google's extensive collection of user data raises privacy concerns, leading to scrutiny from regulatory bodies. Alphabet faces ongoing antitrust investigations and lawsuits related to its dominant position in the online advertising industry. The company faces intense competition from other AI-based search and conversational AI chatbots.

Alphabet Inc. is primarily owned by institutional investors, who collectively hold over 60% of the shares. The company has a unique share structure with Class A (voting), Class B (super-voting), and Class C (non-voting) shares. Major institutional owners include The Vanguard Group Inc., BlackRock, Inc., and State Street Corporation. Top individual insider shareholders, holding significant voting power through Class B shares, are Larry Page, Sergey Brin, Sundar Pichai, and L. John Doerr. Larry Page and Sergey Brin collectively command 51% of the voting power.