Groupon, Inc. (GRPN)

Over the past six months, Groupon's stock price has experienced significant fluctuations. As of November 24, 2025, the stock was trading at $16.10, reflecting a 23.67% decrease over the past 30 days but a 77.39% increase over the past 12 months; however, looking at the past six months, the stock is down 40.36%. Key events impacting the stock include the Q3 2025 earnings report with positive results, CFO changes effective September 1, 2025, being dropped from the Russell 3000 Value Index and the Russell Small Cap Comp Value Index, and prior Q3 earnings before January 2025 referencing a "disastrous Q3 earnings print" and a cut in the full-year outlook.

While specific detailed seasonal patterns for Groupon's overall products and services are not explicitly provided, there is an indication of seasonality in certain segments. Groupon's "Things To Do" vertical reportedly outpaced industry growth during the summer season in Q3 2025, suggesting that demand for certain experience-based offerings may be higher during particular times of the year.

Groupon, Inc. is a global e-commerce marketplace connecting consumers with local merchants through discounted activities, travel, goods, and services, operating within the Consumer Discretionary sector, specifically in the Broadline Retail and Internet Retail industries. Groupon's major product categories include local deals encompassing services from local and national merchants, a variety of physical products at discounted prices, discounted and market rates for travel experiences, and unique and memorable experiences.

Groupon operates in 13 countries through its mobile applications and localized websites. By October 2010, Groupon was available in 150 cities in North America and 100 cities across Europe, Asia, and South America, and by March 2015, it served over 500 cities worldwide. The company has two primary geographical segments: North America and International. Groupon has a corporate presence in Chicago, Illinois, USA, and has subsidiaries and operations in countries such as Germany and Spain. Its shareholder base also reflects a global presence, with significant ownership from the United States and the Czech Republic, among others.

Groupon's brand reputation has shown a mixed picture in the past year. As of May 2024, there was an internal perception of strong brand strength and commitment from employees. However, the company has faced challenges, with some analyses pointing to "persistent discount-focused branding" and "aging technology" as potential risks. Despite these concerns, Groupon's mission emphasizes becoming a daily habit in local commerce and building strong communities through thriving small businesses, valuing impact, integrity, collaboration, and customer focus. The company has also been investing in platform enhancements and forming strategic partnerships.

Groupon is primarily owned by institutional shareholders (88.83%) and Groupon insiders (3,575.31%), with a smaller percentage held by retail investors (0.00%). Major institutional owners include Pale Fire Capital SE, Continental General Insurance Company, BlackRock, Inc., The Vanguard Group, Inc., UBS Asset Management AG / UBS Group AG, Windward Management Partners Master Fund Ltd, and D. E. Shaw & Co., L.P. Significant individual insider shareholders include M. James Barrett, Scott D. Sandell, Forest Baskett, Patrick J. Kerins, Ryan D. Drant, Krishna Kittu Kolluri, C. Richard Kramlich, Mark W. Perry, Charles W. Newhall Iii, and Bradley A. Keywell.