Hasbro, Inc. (HAS)

Over the past six months (January 2025 - June 2025), Hasbro's stock price has seen an increase of 31.27%. As of June 27, 2025, the stock price was $73.13 USD, up 9.48% in the past month and 25.01% in the past year. Key events impacting Hasbro's stock in this period include Q4 2024 financial results reporting a 17% decline in full-year revenue, Q1 2025 financial results showing a 17% increase in revenue, cost-cutting measures including layoffs, a strategic focus on the "kidult" market, partnerships with Disney Consumer Products, Mattel, and Giant Skull, a class action securities lawsuit, and an outlook revision by S&P Global Ratings to stable.

The toy business, in which Hasbro operates, is highly seasonal, with the second half of the year being more significant for overall business. Peak promotional periods for Hasbro's consumer products include the Holiday Season (November-December), Back-to-School (August-September) and Summer Vacation (June-July). This seasonality can magnify the impact of potential sales and inventory missteps, and also poses challenges related to supply chain disruptions. Hasbro's long-term strategy to increase its revenue mix toward digital and gaming is expected to result in less seasonality.

Hasbro, Inc. is a global play and entertainment company headquartered in Pawtucket, Rhode Island, US. Founded in 1923, the company has evolved from a textile remnant business into a leader in toys, games, and entertainment experiences. Hasbro operates within the Consumer Discretionary sector, specifically in the Recreational Games/Products/Toys and Leisure Products industries. Hasbro's extensive portfolio includes iconic brands such as NERF, My Little Pony, Monopoly, Dungeons & Dragons, Transformers, Peppa Pig, Magic: The Gathering, Play-Doh, Playskool, G.I. Joe, and Tonka. The company generates revenue through the development and production of games and toys, wholesaling them to major retailers, and increasingly through direct-to-consumer sales, digital gaming, and entertainment content like TV shows and films. Hasbro's business segments include U.S. and Canada, International, and Wizards of the Coast & Digital Gaming, and Entertainment.

Hasbro has a significant global presence, with business operations spanning the Americas, Europe, and Asia-Pacific, and a reach across over 35 countries. The United States accounts for approximately 60% of its revenue, while international markets contribute the remaining 40%. The company sells its products to a diverse range of customers, including wholesalers, distributors, chain stores, discount stores, mass market retailers, catalog stores, department stores, and e-retailers.

Hasbro has maintained a strong brand reputation, receiving several recognitions for its corporate citizenship, including being named one of the "100 Best Corporate Citizens" by 3BL Media, a "2025 JUST Capital Industry Leader," one of the "50 Most Community-Minded Companies in the U.S." by the Civic 50, and a "Brand that Matters" by Fast Company. In July 2024, Hasbro was ranked No. 5 in License Global's annual Top Global Licensors Report, with retail sales of $14.1 billion. However, the company has faced some challenges to its reputation, particularly concerning its Wizards of the Coast subsidiary and the Dungeons & Dragons brand, with a controversy surrounding the Open Game License (OGL) in early 2023 leading to negative sentiment among some fans.

Hasbro is a publicly traded company listed on the NASDAQ stock exchange under the ticker symbol HAS. The company's ownership is primarily institutional, with 84.69% held by institutional shareholders. Major institutional owners include The Vanguard Group, BlackRock, Capital Research Global Investors, and State Street Corp. Alan G. Hassenfeld, former CEO and chairman of Hasbro, is a significant individual shareholder, owning 70.39% of the company's shares.