Hasbro, Inc. (HAS)

In the past six months, Hasbro's stock price has seen an increase of 40.64%. As of September 29, 2025, the share price was $76.95, up from $72.32 on September 30, 2024. On October 3, 2025, the closing price was $75.13. The 52-week high for Hasbro stock was $82.12, and the low was $48.98. Analysts have a median target of $73.53 for Hasbro. B of A Securities maintained a "Buy" recommendation and raised its price target to $100 from $95. In July 2025, Hasbro raised its annual revenue forecast, driven by strong demand for "Magic: The Gathering" games and cost-cutting efforts, despite a 16% decline in its consumer products business due to U.S. customers shifting orders. The company also noted that expectations for incremental costs due to tariffs were lower than prior estimates.

Hasbro's products experience significant demand seasonality, with a substantial portion of its net revenue typically earned during the third and fourth quarters, leading up to the holiday season. Historically, the third and fourth quarters combined have accounted for approximately 66% of revenue from both the U.S. and Canada segment and the International segment. In late 2023, Hasbro predicted a revenue decline of 13-15% due to a softer toy outlook in consumer products. The COVID-19 pandemic in 2020 initially boosted demand for board games and toys, but also led to supply chain disruptions and lower retailer inventories. In 2025, Hasbro anticipates year-over-year growth in its traditional toy business and further growth in its digital business by appealing to older customers.

Hasbro, Inc. is a global leader in the design, manufacture, and distribution of toys, games, and entertainment products, headquartered in Pawtucket, Rhode Island, and was founded in 1923. The company operates through three primary business segments: Consumer Products, Wizards of the Coast and Digital Gaming, and Entertainment. The Consumer Products segment includes traditional toy and game offerings. The Wizards of the Coast and Digital Gaming segment focuses on tabletop games and digital adaptations. Hasbro's Entertainment division produces content to support and expand the reach of its brands. Hasbro's strategic priorities include expanding digital gaming, achieving sustainability goals by eliminating plastic from packaging, and developing more content through its entertainment division.

Hasbro operates globally, serving customers in over 120 countries, with its primary headquarters in Pawtucket, Rhode Island, and significant U.S. locations in Providence, RI; Los Angeles, CA; Miami, FL; and Renton, WA. Internationally, Hasbro maintains over forty worldwide locations, including offices in Canada, Asia, Australia, Europe, and Latin America. The company has been strategically diversifying its manufacturing and logistics footprint, shifting some production away from China to new plants in Vietnam and India. In September 2025, Hasbro announced plans to relocate its Rhode Island operations to Boston, Massachusetts, by the end of 2026.

Hasbro has a strong brand reputation, having been recognized among America's Most Reputable Companies by the Reputation Institute in 2018 and named one of the World's Most Ethical Companies by the Ethisphere Institute for several years. The success of the new Transformers movie propelled the brand, with sales up 30% year-over-year and over 90% during the movie window in late 2023. In early 2024, Hasbro faced reports of potentially selling its Dungeons & Dragons IP, which was denied by both Wizards of the Coast and Larian Studios. Hasbro also undertook layoffs at the start of 2024, affecting approximately 15% of its global workforce. In October 2025, Hasbro partnered with Jeep and McDonald's for a Monopoly-themed promotion.

Hasbro, Inc. has a significant institutional ownership, with approximately 90.0% of the company's shares owned by institutional investors. Major institutional shareholders include OAKEX, VGTSX, BlackRock, Inc., Vanguard Group Inc, VTMGX, HILAX, VGPMX, IEFA, AVDV, and State Street Corp. Vanguard owns the most shares of Hasbro. Approximately 0.57% of the stock is held by insiders, and 26.65% by public companies and individual investors.