Hasbro, Inc. (HAS)

Hasbro's stock has shown an upward trend, hitting a 52-week high of $73.46 as of June 27, 2025, reflecting a 30.25% gain, fueled by innovative product launches, a strategic shift towards an asset-light entertainment model, and key partnerships. The company has faced challenges, including plans to cut approximately 1,000 full-time positions and a 17% revenue decline in 2024 due to exiting unprofitable business lines and the divestiture of eOne, partially offset by growth in its Wizards of the Coast & Digital Gaming segment. Despite these challenges, Hasbro reported revenue, operating profit, and net earnings growth in the first quarter of 2025.

Hasbro's revenue is significantly influenced by seasonality, with a heavy dependence on the holiday season, particularly November and December. Other peak promotional periods include the Back-to-School season and Summer Vacation. Hasbro's long-term strategy includes increasing its revenue mix towards digital and gaming to mitigate the impact of seasonality.

Hasbro, Inc. is a global play and entertainment company specializing in the design, production, and marketing of games and toys within the Consumer Discretionary sector. Its diverse product portfolio includes iconic brands such as MAGIC: THE GATHERING, TRANSFORMERS, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, PEPPA PIG, and DUNGEONS & DRAGONS, extending its brand influence through digital gaming experiences, films, and television programs.

Hasbro operates globally, with its principal international markets encompassing Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The United States accounts for 62.9% of its net sales.

Hasbro has maintained a strong reputation for corporate social responsibility and ethical business practices, recognized by the Reputation Institute and the Ethisphere Institute. However, the company's reputation faced challenges due to the box office disappointment of "Dungeons & Dragons: Honor Among Thieves" and criticism of price hikes and packaging for collector-focused action figures, which negatively impacted brand perception among its dedicated collector base.

Institutional investors hold a substantial majority of Hasbro's stock, exceeding 50%, with Vanguard Group Inc., BlackRock, Inc., and Capital Research Global Investors among the largest shareholders. Individual investors hold a smaller percentage, ranging from 5.98% to 45.13%, while insiders own approximately 0.57% of the company's stock.