Hasbro, Inc. (HAS)

In the past six months, Hasbro's stock experienced several notable events, including new multi-year casino licensing partnerships and the announcement of its Second Quarter 2025 Earnings. Despite earlier challenges, Hasbro reported a build-up in sales momentum, leading to an increased annual forecast driven by strong performance in its Wizards of the Coast and digital gaming segments. Several analyst upgrades and price target increases occurred, but Weiss Ratings reissued a "sell (d)" rating. As of January 8, 2026, Hasbro's share price was $89.14, marking a 56.28% increase from January 10, 2025. Wall Street Zen downgraded Hasbro from "strong-buy" to "buy," despite the company reporting strong quarterly earnings and revenue. Overall, analysts held a "Strong Buy" consensus rating for Hasbro as of January 10, 2026, with an average price target of $91.40.

Demand for Hasbro's products exhibits clear seasonality, with the second half of the year, particularly leading up to the holiday season, being the most significant for its overall business. Retailers sometimes maintain lower inventories due to economic uncertainties and a shift towards digital channels, but Hasbro experienced a bounceback in retail orders for the 2025 holiday season. Digital sales are experiencing double-digit growth, while demand for physical toys is seeing a corresponding slump, suggesting a shift in consumer purchasing channels.

Hasbro, Inc. is a global play and entertainment company involved in the design, manufacture, and marketing of toys, games, and consumer products, as well as film and television production. The company's core business revolves around creating engaging play experiences through its diverse portfolio of brands, including NERF, My Little Pony, Monopoly, Dungeons & Dragons, Transformers, Peppa Pig, Magic: The Gathering, Play-Doh, Littlest Pet Shop, G.I. Joe, Power Rangers, Potato Head, Bop It!, and Twister. Hasbro also utilizes popular licensed brands from strategic partners, such as Spider-Man, The Avengers, Star Wars, Disney Princess, Disney Frozen, Jurassic World, Marvel, and Sesame Street.

Hasbro has a significant global presence with business operations spanning the Americas, Europe, and Asia-Pacific, with its headquarters in Pawtucket, Rhode Island, U.S. Key international markets include Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong, with the United States accounting for 62.9% of its net sales. Hasbro is diversifying its manufacturing base, shifting production away from China towards Vietnam and India, aiming to reduce the proportion of its total toy and game revenue sourced from China to 30% by 2026, while also targeting 30% of its revenue to be based in the U.S. by the same year.

In the past year, Hasbro has focused on strategic partnerships and new product introductions, contributing positively to its brand presence. The company collaborated with Duluth Trading to launch a nostalgia-themed holiday collection, partnered with Tonies SE for interactive audio games, and with Tree Top for co-branded promotions featuring NERF and PLAY-DOH. Hasbro also unveiled a new toy brand called Nano-mals, which are electronic interactive pets. Historically, Hasbro has been recognized for its corporate social responsibility and sustainability efforts. No significant negative events impacting Hasbro's brand reputation were identified within the specified timeframe.

Hasbro is a publicly traded company with a diverse ownership structure, where institutional investors hold a significant stake, accounting for approximately 74.78% to 88.70% of the company's shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc, State Street Corp, Capital Research, and various Vanguard and Oakmark funds. Alan G. Hassenfeld, former CEO and chairman, is a prominent individual owner, holding 70.28% of the company's shares through Hassenfeld Family Initiatives LLC.