Harte-Hanks, Inc. (HHS)

Harte Hanks stock has experienced a significant decline over the past year. Key events impacting the stock price include the report of second-quarter 2025 results with revenue falling 14% year-over-year, a partnership with Samsung to open a new customer care center in Greenville, South Carolina, the report of third-quarter 2025 results, and the report of Q4 2024 earnings per share (EPS) of $0.10, missing analysts' expectations of $0.15.

Demand for marketing services can be tied to client budget cycles, with potential increases around key retail periods or the beginning of new fiscal years. The fulfillment and logistics segment can experience increased demand during peak shopping seasons like holidays. Customer Care and Sales Services might experience more consistent demand, though certain industries they serve could have seasonal peaks.

Harte-Hanks, Inc. is a global customer experience company founded in 1923, providing integrated marketing solutions. It operates in the marketing and advertising industry, focusing on customer experience strategies, data-driven analytics, and actionable insights. The company operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services, serving diverse industries such as B2B, healthcare, consumer, and retail.

Harte Hanks operates globally with a presence across the Americas, Europe, and Asia Pacific. Its corporate headquarters are located in Chelmsford, Massachusetts, United States.

Harte Hanks aims to build its reputation on client success and delivering tangible results. The company received the DigiKey Partnership Excellence Award in June 2025. The partnership with Samsung to open a new customer care center in Greenville, SC, also contributes to its brand presence. The company is undergoing a transformation, focusing on sustainable growth, free cash flow optimization, and leveraging customer data and AI.

Harte Hanks has 43 institutional owners and shareholders holding a total of 2,130,198 shares, with major holders including Blair William & Co/il, Westerly Capital Management, Llc, and Vanguard Group Inc. Individual insiders hold 39% of the company's shares, amounting to 2,893,387 shares, while the general public holds 20.8% (1,541,962 shares).