Harley-Davidson, Inc. (HOG)

Over the past six months, Harley-Davidson's stock price declined by 22.89%. The company reported a diluted EPS loss of $2.44 for Q4 2025, with revenue down 27.9% year-on-year. Harley-Davidson Financial Services (HDFS) finalized a partnership with KKR and PIMCO. The company also announced global workforce reductions. Analyst ratings have varied, with Wells Fargo & Company initiating coverage with an "underweight" rating, Citigroup lowering its price target, and BMO Capital Markets reaffirming an "outperform" rating. The company also increased its quarterly dividend in March 2026.

Demand for Harley-Davidson's products is seasonal, influenced by riding weather. Demand increases leading up to spring, while winter is generally an off-season. Dealerships often feature sales events at the end of the year to clear inventory. February is noted as a potentially less favorable month for sales.

Harley-Davidson, Inc. is an American motorcycle manufacturer known for its heavyweight cruiser and touring motorcycles. Founded in 1903, the company operates within the Consumer Discretionary sector, with business segments including Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). Its products include on-road motorcycles, electric motorcycles, parts, accessories, apparel, and financial services.

Harley-Davidson has a global presence with distribution across North America, Europe, Asia-Pacific, and Latin America. In addition to the United States, manufacturing facilities are located in Brazil, India, Thailand, and Australia. The company markets its products globally through a network of franchised dealerships.

Harley-Davidson has a strong brand legacy and a loyal customer base. However, recent challenges include addressing dealer confidence and public discussions regarding the brand's image. The company's recent financial performance also impacts its reputation as a strong market player.

Harley-Davidson, Inc. is primarily controlled by institutional investors, who hold approximately 79% to 89% of the company's stock. Major institutional owners include Vanguard Group Inc and BlackRock, Inc. The general public and retail investors hold around 10.2% to 17.92% of shares, while individual insiders hold a very small percentage, typically under 1%.