Harley-Davidson, Inc. (HOG)

Over the past six months, Harley-Davidson's stock has declined by 15.15%, reaching a 52-week low. Key events impacting the stock include missing revenue expectations in Q3 2025, a strategic partnership for HDFS with KKR and PIMCO, activist investor activity from H Partners, and missing revenue expectations in Q4 2024.

Analysis of Harley-Davidson Inc. (HOG) seasonal charts suggests a recurring trend in asset performance. Historically, a "Buy Date of August 23 and a Sell Date of December 5" has resulted in a geometric average return of 0.44% above the S&P 500 Total Return Index over the past 20 years.

Harley-Davidson, Inc. (HOG) is an American motorcycle manufacturer and lifestyle brand established in 1903, operating within the Consumer Discretionary sector. The company's business is divided into three segments: Harley-Davidson Motor Company (HDMC), which designs, manufactures, and sells motorcycles, parts, accessories, and apparel; LiveWire, which focuses on electric motorcycles; and Harley-Davidson Financial Services (HDFS), which provides financing and insurance products.

Harley-Davidson, Inc. operates globally, with sales across the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America.

Harley-Davidson has a long history as an iconic American brand with a loyal following. The company has fostered a strong brand culture through initiatives like the Harley Owners Group (HOG). Harley-Davidson has been actively transforming its core business and financial structure, including a pivot towards electric and Adventure Touring markets with its LiveWire segment.

The ownership structure of Harley-Davidson, Inc. is predominantly institutional, with institutional investors holding approximately 85.10% of the shares. Retail investors hold around 11% of the shares, while insider ownership is approximately 0.77%.