HOG

Harley-Davidson's stock has fluctuated, with a 7.62% change over the past year and a 52-week range between $17.09 and $31.25. The first-quarter 2026 results showed a decline in profit despite stronger retail demand, with consolidated revenue down 12% year-over-year and diluted EPS dropping to $0.22. This was attributed to tariff costs, lower margins, and higher operating costs. Global retail motorcycle sales increased by 8% in Q1 2026, driven by a 14% rise in North America, and dealer inventories were reduced by 22%. The company launched a new strategic plan called "Back to the Bricks" to boost sales, cut costs, and focus on more affordable entry-level motorcycles.