Hertz Global Holdings Inc (HTZ)

Over the past six months, Hertz stock has experienced fluctuations, with a closing price of $4.95 as of February 6, 2026, a 52-week low of $3.26, and a 52-week high of $9.38. Key events include the Q3 2025 earnings report, which showed positive EPS and revenue exceeding projections, leading to a stock surge. The Q2 2025 earnings report showed positive adjusted corporate EBITDA and high fleet utilization, but the full-year EBITDA target was trimmed. The Q1 2025 earnings report revealed a net loss, but the company highlighted progress on cost efficiency and fleet rotation. A CEO transition occurred, with a focus on profitability and selling the Tesla fleet. Pershing Square's activist investment contributed to a recovery. A securities lawsuit investigation is ongoing, alleging that Hertz downplayed depreciation, overstated EV rental demand, and maintained an oversized fleet.

Demand for Hertz's products and services exhibits seasonality, managed through strategies like "Peak Rewards" and "Standard rental rewards." Car rental demand has been structurally weak due to declines in travel, but Hertz's variable financing model allows it to adjust its leases. Forward bookings for August through the fourth quarter of 2025 suggest increasing optimism about pricing, and management expects transaction days to grow by a mid-single-digit percentage in 2026.

Hertz Global Holdings, Inc. is a global vehicle rental company operating through Hertz, Dollar, and Thrifty brands, offering vehicle rental, sales, and value-added services. It operates in the Finance sector, specifically in the Finance/Rental/Leasing industry. Hertz also offers used car sales through Hertz Car Sales and car-sharing via Hertz 24/7 in Europe. The company uses technology, including fleet telematics and digital booking platforms, to improve customer experience, offering touchless rentals and online car buying.

Hertz Global Holdings, Inc. operates in 160 countries across North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand. Operations are divided into Americas Rental Car (RAC) and International Rental Car (RAC) segments. Hertz has a network of company-operated rental locations, mainly in Europe, and uses franchisees and partners globally.

Hertz's brand reputation has been influenced by customer satisfaction improvements and ongoing legal scrutiny. The company reported improvements in Net Promoter Scores (NPS) and loyalty enrollments. However, a class action complaint and investigation have impacted Hertz's reputation, alleging misleading statements regarding fleet depreciation, EV rental demand, and fleet size. A U.S. District Court denied Hertz's motion to dismiss claims related to alleged misstatements about customer demand for EVs.

Hertz Global Holdings, Inc. has a diverse ownership structure, including institutional investors, index funds, and public shareholders, with influence from post-reorganization sponsors. As of February 6, 2026, there are 460 institutional owners and shareholders holding 364,153,651 shares. Major institutional owners include Knighthead Capital Management, LLC, BlackRock, Inc., UBS Group AG, Pershing Square Capital Management, L.P., and Vanguard Group Inc.