Hertz Global Holdings Inc (HTZ)

Over the past six months, Hertz Global Holdings, Inc. (HTZ) stock has experienced notable volatility. The stock price increased by 69.28% between October 28, 2024, and October 24, 2025, but has recently declined by 26.42% over the last month and 10.38% compared to the previous week (as of October 2025). In April 2025, HTZ shares surged over 50% year-to-date due to strong earnings and a solid financial turnaround. The company reported net losses in Q4 2024 and Q1 2025, with negative gross and EBIT margins. Hope in the company recovered following Pershing Square's activist investment in April 2025. Hertz is facing an investigation by Halper Sadeh LLC regarding potential breaches of fiduciary duties. Piero Bussani was appointed as Executive Vice President and Chief Legal Officer effective October 27, 2025.

Demand for Hertz's car rental products and services is significantly impacted by seasonality. Car rental prices tend to be higher during peak vacation seasons, such as the summer months and from late November to mid-January. Demand also increases around popular events and on weekends due to increased tourism and travel demand.

Hertz Global Holdings, Inc. is a holding company engaged in the business of renting vehicles, operating in the Consumer Discretionary sector. Its major brands include Hertz, Dollar Rent A Car, Firefly Car Rental, and Thrifty Car Rental. Hertz operates Hertz Car Sales and the Hertz 24/7 car-sharing business in Europe. Hertz is one of the three largest rental car holding companies in the United States and has been involved in fleet electrification, but has adjusted its strategy by selling a portion of its EV fleet and reinvesting in gasoline-powered cars.

Hertz has an extensive global presence, operating in approximately 160 countries and jurisdictions. The company manages around 11,000 to 12,000 corporate and franchisee locations across North America, Europe, Latin America, Africa, Asia, Australia, the Caribbean, the Middle East, and New Zealand.

In the past year, Hertz's brand reputation has been influenced by strategic initiatives and ongoing challenges. A new Dollar ad campaign aimed to improve brand perception. However, the company has faced caution due to its debt situation and an ongoing legal investigation into alleged fiduciary breaches. The company's past struggles, including its 2020 bankruptcy filing and issues with its EV fleet strategy, have also likely contributed to public perception.

Hertz Global Holdings, Inc. has a mixed ownership structure comprising institutional, retail, and individual investors. Major institutional owners include Knighthead Capital Management, LLC, UBS Group AG, BlackRock, Inc., Pershing Square Capital Management, L.P., Vanguard Group Inc, Toronto Dominion Bank, Nomura Holdings Inc, IJR - iShares Core S&P Small-Cap ETF, Morgan Stanley and State Street Corp. Institutional investors hold a significant portion of the company's stock, with figures ranging from approximately 6.86% to 19.25% of the company's stock.