Ibotta, Inc. Class A (IBTA)

Ibotta, Inc. (IBTA) became a publicly traded company in April 2024, listing on the New York Stock Exchange (NYSE). As of January 2, 2026, the share price was $22.90, a 65.67% decline from $66.71 on January 6, 2025. Key events impacting the stock price include the Q2 2025 earnings report, which led to a share plunge due to results below analyst expectations. The Q3 2025 earnings report showed a decline in total revenue and a cautious outlook on the stock. Share dilution occurred in January 2026 due to the company issuing additional shares under its employee benefit plans. General market pressure throughout December 2025 and early January 2026 also contributed to the stock's decline.

Demand for Ibotta's products and services is influenced by seasonal shopping trends and economic factors. The holiday shopping season is a significant period, with shoppers planning to start later and being price-conscious. The summer months also present seasonal demand for products related to grilling and outdoor activities, as well as health and wellness products. Consumer behavior is heavily influenced by the economic climate, with consumers prioritizing price over loyalty and actively looking for deals.

Ibotta, Inc., founded in 2011 and headquartered in Denver, Colorado, operates in the technology sector, focusing on performance marketing, CPG campaign measurement, promotions, and mobile applications. The company's core business involves offering cash back rewards through its app and the Ibotta Performance Network (IPN). The IPN is a technology platform that distributes digital promotions from CPG brands to consumers via a network of publishers, using a pay-per-sale model. Ibotta also provides various digital ad products. American shoppers have earned over $2.3 billion through the IPN since its inception.

As of 2024, Ibotta, Inc. operates solely in the United States, with its headquarters located in Denver, Colorado.

Ibotta has a strong brand reputation for reliability and user-friendliness, and is continually listed as a top place to work. In the past year, Ibotta has focused on strengthening its performance marketing platform through strategic partnerships and enhanced solutions. In November 2025, Ibotta partnered with Circana to advance campaign measurement for digital promotions and launched LiveLift™ to help CPG brands measure and optimize their campaigns in real-time.

Ibotta, Inc. has a relatively high institutional ownership, with 250 institutional owners and shareholders holding a total of 20,416,997 shares. Major institutional owners include Koch, Inc., Vanguard Group Inc., and D. E. Shaw & Co., Inc. Clark Jermoluk Founders Fund I LLC is the largest individual Ibotta shareholder, owning 5.77 million shares, representing 21.72% of the company.