Stock events for Ibotta, Inc. (IBTA)
Ibotta's share price declined by 54.58% between October 2024 and October 2025. Q4 2024 earnings release led to a tumble in shares due to missed earnings and disappointing Q1 guidance. Q1 2025 earnings were released on May 14, 2025, and the Annual General Meeting was held on May 28, 2025. Q2 2025 earnings release reported that EPS missed estimates and revenue declined, but the stock rose after hours following the launch of a new performance marketing model and announcements of partnerships with DoorDash and Walmart. Goldman Sachs downgraded Ibotta to a "Sell" rating, citing diminishing visibility into growth. A strategic partnership with Circana was announced to enhance sales lift measurement for digital promotions. Insider sales by a 10% owner, the Chief People Officer, and the Chief Marketing Officer have been reported. ARK Investment Management LLC added 528,147 shares of IBTA to its portfolio. An analyst provided an "Outperform" rating for IBTA, and the stock was reported to be up 21% on a particular day within the last year. Ibotta is scheduled to announce its Q3 2025 financial results on November 12, 2025.
Demand Seasonality affecting Ibotta, Inc.’s stock price
While specific detailed data on demand seasonality for Ibotta's products and services is not extensively provided, there are indications of seasonal trends. An increase in promotional activity and consumer engagement is suggested around holiday periods. Demand for digital promotions and cashback offers can fluctuate with different seasons and consumer shopping patterns.
Overview of Ibotta, Inc.’s business
Ibotta, Inc. provides digital promotion services, enabling brands to deliver incentives to influence consumer purchasing decisions. The company's main product is the Ibotta Performance Network (IPN), a technology platform that connects over 200 million consumers with personalized savings opportunities. Through the IPN, Ibotta offers promotional services to publishers, retailers, and advertisers, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. Ibotta also offers various digital ad products such as display ads, tiles, sponsored offers, newsletters, and feature placements. The company operates on a pay-per-sale model, where marketers only pay when their campaigns directly result in a sale.
IBTA’s Geographic footprint
Ibotta, Inc. is headquartered in Denver, Colorado, United States and primarily serves clients and consumers within the United States. Its Ibotta Performance Network reaches over 200 million shoppers through partnerships with major retailers like Walmart, Dollar General, Family Dollar, DoorDash, and Instacart.
IBTA Corporate Image Assessment
Ibotta maintains a strong brand reputation, evidenced by over 95% client retention, with the company being "beloved" for its effectiveness in delivering promotions and its extensive network. In February 2025, Ibotta was recognized as the "Company of the Year" in Colorado. The company emphasizes its unique capability to provide real-time sales lift signals within the CPG industry. A strategic partnership with Circana, announced in September 2025, aims to further enhance sales lift measurement for digital promotions, potentially bolstering its reputation for data-driven results.
Ownership
Ibotta, Inc. has a significant institutional ownership presence, with 274 institutional owners and shareholders holding a total of 20,749,672 shares. Major institutional owners include Koch, Inc., D. E. Shaw & Co., Inc., Vanguard Group Inc, Sumitomo Mitsui Trust Holdings, Inc., Nikko Asset Management Americas, Inc., Citadel Advisors Llc, BlackRock, Inc., Southpoint Capital Advisors LP, Jpmorgan Chase & Co, and ARK Investment Management LLC. Koch Inc. is also identified as the largest individual Ibotta shareholder, owning 15.46% of the company's shares.
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