Intuit Inc. (INTU)

Intuit's stock performance has been influenced by strong financial performance, including a 16% year-over-year revenue increase for fiscal year 2025 and continued growth in Q1 FY2026. The company reaffirmed its financial guidance for FY2026. Intuit repurchased 1,244,803 shares for over $851 million. Strategic partnerships and AI integration were announced, including a multi-year partnership with OpenAI. The IRS's decision to end its Direct File program was seen as positive. Analyst sentiment remains generally positive, although some firms adjusted their ratings. The CFO sold shares in January 2026.

Demand for Intuit's products is seasonal, particularly for TurboTax during the U.S. tax season, with efforts to transform it into a year-round financial planning tool. QuickBooks has more consistent demand but can experience seasonal fluctuations related to small business activity during holiday shopping seasons. Intuit aims to reduce the impact of seasonality by providing year-round value across its product ecosystem.

Intuit, Inc. is a multinational business software company specializing in financial software for individuals and small businesses. Its core business involves developing and selling financial, accounting, and tax preparation software and services. Major products include TurboTax, a consumer tax preparation application; QuickBooks, small business accounting software; Credit Karma, a credit monitoring and personal finance service; Mailchimp, an email marketing platform; and ProConnect, professional tax solutions for accountants.

Intuit is headquartered in Mountain View, California, and has a significant global presence with key offices in major U.S. cities and internationally in Canada, Ireland, the United Kingdom, Israel, India, and Australia. Its global network extends across North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa.

Intuit's brand reputation has been shaped by strong financial performance and strategic partnerships. Retail sentiment improved as Credit Karma's performance stabilized. Reputational challenges include the FTC finding Intuit engaged in deceptive advertising for its "free" TurboTax products. Intuit has faced criticism regarding the high price paid for Mailchimp and subsequent integration hurdles. Data privacy also remains a global concern.

Intuit's ownership is primarily dominated by institutional investors, who collectively own approximately 76% to 84% of the company's shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Scott Cook, a co-founder, remains a significant individual shareholder.