Intuit Inc. (INTU)

Over the past six months, Intuit's stock price has experienced notable fluctuations, with an all-time high closing price of $804.43 on July 30, 2025. Recent reports indicate a significant decline, with analysts providing future price estimates ranging from $600.00 to $971.00. In November 2025, Intuit reported strong first-quarter fiscal year 2026 results, with total revenue growing 18% to $3.9 billion.

Demand for Intuit's products and services exhibits clear seasonality, largely driven by tax cycles and business operational patterns. Tax preparation software experiences its highest demand during the tax season, while small business solutions see increased activity during the holiday shopping season. Businesses in retail, hospitality, or construction also contribute to the fluctuating demand for Intuit's business management tools.

Intuit Inc. is a multinational business software company specializing in financial software, with a mission to power prosperity around the world. Its major products include QuickBooks, TurboTax, Credit Karma, Mailchimp, and ProConnect, providing financial management solutions to consumers, small businesses, and self-employed individuals.

Intuit's global headquarters is located in Mountain View, California, with key domestic offices in major U.S. cities. Internationally, Intuit has a significant presence with offices in Canada, Ireland, the United Kingdom, Israel, India, and Australia.

In the past year, Intuit has actively worked on its brand reputation, particularly for its QuickBooks product, launching the "QuickBooks Re-Review" campaign to address past negative perceptions. Intuit emphasizes its AI-driven expert platform strategy and the launch of "done-for-you" innovations across its products. However, Intuit has faced scrutiny regarding its TurboTax Free File product.

Intuit Inc. has a diverse ownership structure, with approximately 51.20% of the company's stock owned by Institutional Investors, 2.11% by Insiders, and 46.69% by Public Companies and Individual Investors. Major institutional owners include Vanguard Group Inc. and BlackRock, Inc.