Intuit Inc. (INTU)

Intuit Inc.'s stock price has experienced a significant decline in the past six months. As of April 10, 2026, shares decreased to $348.38, the lowest since May 2022. The stock lost 23.1% in the four weeks leading up to April 10, 2026, and decreased by 39.55% in the last 12 months. On April 7, 2026, the stock hit a 5-week low of $409.31, while on March 5, 2026, it reached a 4-week high of $451.49. A forecast of lower third-quarter profit, announced on February 27, 2026, due to anticipated elevated expenditures on marketing and customer support during the tax season, led to a decline in the company's stock price in after-hours trading.

Demand for Intuit's products and services exhibits clear seasonality, largely driven by the U.S. tax filing season. The company's third fiscal quarter, which concludes in April, is historically its most significant period due to the heightened demand for its tax and financial software as the mid-April tax deadline approaches. Intuit's business is generally affected by these seasonal fluctuations, and the company's performance is partly tied to consumer tax filing trends.

Intuit Inc. is a multinational business software company specializing in financial software for individuals and small businesses. Its major products include TurboTax, QuickBooks (including various online and desktop versions), Credit Karma, and Mailchimp. Intuit also offers professional tax software under its ProTax segment.

Intuit Inc. is headquartered in Mountain View, California, and has key offices in major U.S. cities such as Atlanta, Los Angeles, New York City, Plano, Reno, San Diego, San Francisco, Tucson, and Washington D.C. Globally, Intuit operates in Canada (Toronto), Ireland (Dublin), the United Kingdom (London), Israel (Petach Tikva), India (Bangalore), and Australia (Sydney).

Intuit's brand reputation has faced challenges over the years, including allegations of deceptive tactics related to TurboTax Free File in 2019. A product change in 2014 to the desktop version of TurboTax Deluxe, which removed essential IRS schedule tax forms and moved them to more expensive versions without prior communication, led to significant customer frustration and negative reviews. In 2015, Intuit also experienced a PR setback due to a tax fraud event. More recently, in March 2025, Intuit QuickBooks launched a campaign to refresh its brand, but some recent online discussions (July 2025) indicate ongoing customer dissatisfaction with QuickBooks, citing price hikes and perceived loss of functionality.

Intuit Inc. is a publicly traded company with diverse ownership, primarily held by institutional investors. As of April 10, 2026, Intuit has 2241 institutional owners and shareholders. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., State Street Corp, JPMorgan Chase & Co, Geode Capital Management, LLC, Price T Rowe Associates Inc /md/, Morgan Stanley, Norges Bank, Wellington Management Group LLP, and Invesco Ltd. The largest individual shareholder is co-founder Scott D. Cook.