Johnson Outdoors Inc. Class A (JOUT)

Johnson Outdoors' stock price increased by 27.31% to $43.96 as of December 19, 2025, from $34.53 on December 23, 2024, with a 52-week trading range between $21.33 and $48.50. Fiscal year 2025 revenue remained flat at $592.4 million, and while the company reported a Q4 loss, it topped revenue estimates. The Fishing segment experienced a significant sales increase of 39.1% in Q4 2025, while the Camping & Watercraft Recreation segment saw a 13.3% decline, and the Diving segment showed robust increases. The company announced cash dividends in October and December 2025, and insider selling by John Fahey and Edward Lang was reported in December 2025.

Demand for Johnson Outdoors' products is seasonal, influenced by the warm-weather outdoor recreation equipment industry, with the fourth fiscal quarter typically being the smallest. Fiscal year 2023 saw a return to more traditional seasonal ordering patterns after a period of elevated, pandemic-driven demand, and consumer demand for outdoor recreation products remained soft in fiscal 2024. New product successes can drive growth even in challenging market conditions.

Johnson Outdoors, Inc. is a global innovator in the outdoor recreation equipment and technology sector, operating within the Consumer Discretionary industry. The company designs, manufactures, and markets branded seasonal outdoor recreation products across four segments: Fishing, Camping, Watercraft Recreation, and Diving, offering products such as electric motors, sonar, tents, cooking systems, canoes, kayaks, and dive equipment.

Headquartered in Racine, Wisconsin, USA, Johnson Outdoors has a significant global presence with operations in 24 locations worldwide, including manufacturing facilities and distribution centers in 23 different sites. The company's products are sold in 80 countries and it has offices in Toronto and Burlington, Canada.

Johnson Outdoors has maintained a strong brand reputation, being recognized as one of the "Most Trustworthy Companies in America 2025" by Newsweek and Statista for the fourth consecutive year. The company is known for its strong brand recognition, reputation for quality, commitment to innovation, sustainability, and environmental protection. No specific negative events impacting the company's reputation were identified in the past year.

Johnson Outdoors is a publicly traded company on the NASDAQ-GM, with significant influence from institutional investors and insiders, resulting in a relatively small public float. Institutional investors hold between 53.7% and 67.94% of shares, with major holders including Johnson Financial Group, Inc., Dimensional Fund Advisors Lp, and BlackRock, Inc. Individual insiders hold between 17.23% and 29.9% of the shares, with Helen P. Johnson-Leipold, the Chairman and CEO, being the largest individual shareholder.