Stock events for Keurig Dr Pepper, Inc. (KDP)
In the past six months, KDP's stock price has seen an increase of 2.59%, with a year-to-date return of 1.64%. However, over the last 12 months, the stock price has decreased by 1.65%. As of June 25, 2025, the share price was $32.98, reflecting a 4.02% decline from June 26, 2024. Key events impacting the stock include Q4 2024 earnings exceeding market expectations, the reaffirmation of its full-year guidance for 2025, the acquisition of a 60% stake in GHOST Lifestyle LLC, the launch of a new flavor lineup in the U.S., and share repurchases and dividends.
Demand Seasonality affecting Keurig Dr Pepper, Inc.’s stock price
Keurig Dr Pepper's business model, which includes both hot and cold beverages, allows it to cater to varying seasonal demands. While brewer shipments can experience seasonal declines, they show overall growth on a full-year basis. The holiday season is a particularly important period for brewer demand. The company's diverse product portfolio helps to mitigate risk by spreading revenue sources across different product lines and catering to diverse consumer preferences throughout the year.
Overview of Keurig Dr Pepper, Inc.’s business
Keurig Dr Pepper, Inc. (KDP) is a prominent North American beverage company, recognized for its extensive portfolio of hot and cold beverages. Formed in 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group, KDP operates within the non-alcoholic beverages sector. Keurig Dr Pepper's business encompasses a diverse range of products, including hot beverages, primarily coffee, and a wide array of cold beverages such as carbonated soft drinks (CSDs), juices, teas, and water. The company is also notable for marketing the leading single-serve coffee brewing system in the U.S. and Canada. Its key brands feature iconic names like Dr Pepper, Snapple, Keurig, 7UP, A&W, Canada Dry, Mott's, Green Mountain Coffee Roasters, Bai, CORE, and The Original Donut Shop.
KDP’s Geographic footprint
KDP's primary geographic footprint is North America, encompassing the United States, Canada, Mexico, and the Caribbean. The U.S. Refreshment Beverages segment contributes approximately 60% of net sales, while the U.S. Coffee segment accounts for about 27%. The International segment, which includes Canada, Mexico, and other international markets, makes up roughly 13% of net sales, with Latin America, particularly Mexico, emerging as a significant growth driver. The company maintains manufacturing plants, warehouses, and distribution centers throughout North America.
KDP Corporate Image Assessment
Keurig Dr Pepper maintains a strong brand reputation, bolstered by its portfolio of iconic brands. In 2023, Dr Pepper surpassed Pepsi-Cola to become America's second most consumed soft drink brand by volume, achieving eight consecutive years of market share growth. Canada Dry's Fruit Splash Cherry was recognized as the number one innovation in the CSD category. KDP is actively expanding its product offerings to include healthier beverage options and is committed to responsible sourcing, production, and distribution through its "Drink Well. Do Good." corporate responsibility platform. The acquisition of Ghost in October 2024 further enhances KDP's brand portfolio and strategic positioning in the growing energy drink market.
Ownership
Institutional investors hold a significant majority of Keurig Dr Pepper's shares, approximately 73%. Major institutional owners include Vanguard Group Inc., Capital World Investors, Fmr Llc, BlackRock, Inc., State Street Corp, Wellington Management Group Llp, and Jpmorgan Chase & Co. JAB Holdings B.V. and its affiliated entities are also major individual/insider owners. Holdings Bv Jab is the largest individual shareholder, holding 55.69% of the company. Following an equity distribution in September 2020, JAB and Maple collectively own 44% of KDP, with the public float increasing to 44%.
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