Keurig Dr Pepper Inc. (KDP)

Keurig Dr Pepper's stock (KDP) has experienced a decline in the past six months, with its share price falling by 9.71% from January 13, 2025, to January 9, 2026. In December 2025, Jefferies downgraded Keurig Dr Pepper to a 'Hold' rating, citing uncertainties surrounding the company's planned split with JDE Peet's and potential integration risks. Institutional investors have shown mixed activity, with some decreasing their holdings while others increased their positions in the second quarter of 2025.

While specific seasonal demand patterns are not explicitly detailed, the nature of Keurig Dr Pepper's product portfolio suggests some inherent seasonality. The beverage industry generally experiences fluctuations, with colder months potentially seeing higher demand for hot beverages like coffee, and warmer months driving demand for cold refreshment beverages.

Keurig Dr Pepper Inc. is a leading North American beverage company headquartered in Burlington, Massachusetts, and Frisco, Texas. Formed in July 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group, it operates in the consumer packaged goods sector, producing and distributing over 125 owned, licensed, and partner brands. Its major products include refreshment beverages like Dr Pepper and coffee products like Keurig brewing systems.

Keurig Dr Pepper's primary geographic footprint is North America, with the United States accounting for approximately 87.08% of its revenue in fiscal year 2024. The company also has a significant presence in Canada and Mexico, with Latin America contributing around $1 billion in sales annually, 90% of which comes from Mexico. KDP also reaches additional countries across Latin America through exports.

In September 2024, the SEC charged Keurig Dr Pepper with making inaccurate statements regarding the recyclability of its K-Cup single-use beverage pods. Keurig Dr Pepper agreed to pay a $1.5 million civil penalty to settle these charges, as the company's annual reports for fiscal years 2019 and 2020 claimed K-Cup pods could be "effectively recycled" but failed to disclose concerns about the commercial feasibility of curbside recycling.

JAB Holding Company is the major shareholder of Keurig Dr Pepper. Institutional investors collectively own a substantial portion of Keurig Dr Pepper's shares, estimated to be between 69% and 94%. Major institutional owners include Vanguard Group Inc., Capital World Investors, and BlackRock, Inc.