Kimberly-Clark Corporation (KMB)

Over the past six months, Kimberly-Clark's stock price has experienced some fluctuations. As of June 23, 2025, the share price was $130.13, representing a decline of 6.85% from $139.70 on June 24, 2024. Recent events impacting the stock include mixed results in the Q4 2024 earnings report, softening demand and economic pressures, retail inventory reductions and supply chain adjustments, and the implementation of the "Powering Care" strategy. The company completed the divestiture of its Neve tissue brand and acquired Thinx. Kimberly-Clark anticipates a challenging Q1 2025 due to soft demand, retail destocking, and rising costs.

Kimberly-Clark's products suggest a relatively stable demand due to their nature as consumer staples. Demand for diapers is influenced by birth rates, while household products, the primary revenue-generating sector, are expected to see steady demand due to rising awareness of health and hygiene. The company's products tend to perform well during economic downturns. While overall seasonality may not be highly influential, there can be some quarterly variations.

Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation focused on producing paper-based consumer products and surgical & medical instruments. The company operates within the Consumer Staples sector, specifically in the Household Products industry. Its major product categories include diapers and incontinence products, feminine hygiene products, tissue and paper products, wipes, and professional products.

Kimberly-Clark has an extensive global presence, with operations in over 175 countries, operating in North America and Outside North America. Approximately 30% of its employees are located in North America, with the remainder spread across more than 65 countries outside North America. Key regions include the Americas, Europe, Asia, the Middle East, Africa, and Asia-Pacific. North America led Kimberly-Clark's business in terms of brand sales in 2022.

Kimberly-Clark's brand reputation is generally positive due to innovation, a consumer-centric approach, and strategic investments. The company has been successful with new product introductions and is committed to halving its environmental footprint by 2030. Through its Kotex brand, Kimberly-Clark has partnered to address period poverty. The company is a market leader in essential goods industries, but faces challenges such as softening consumer demand and declining birth rates.

Kimberly-Clark Corporation's shares are primarily held by institutional investors, accounting for approximately 64.06% to 76.83% of the company's stock. Individual investors and public companies hold a significant portion as well, around 22.44% to 35.78%. Insiders hold a small percentage, typically around 0.16% to 0.73%. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp.