Kroger Co. (KR)

In the past six months, Kroger's stock has increased by 2.96%. Over the past year, the stock has delivered a -8.67% change, with a 52-week range between $58.60 and $76.58. Recent events include Beyond Meat rolling out new Beyond Chicken Pieces at Kroger stores, Harris Teeter associates volunteering for National Volunteer Week, Kroger filing an automatic mixed securities shelf, Kroger being recognized for career growth, Kroger highlighting online shopping for Online Deal Days, an Evercore ISI analyst increasing the firm's price target on Kroger, and a dip in KR's stock upon its last earnings report.

Demand seasonality plays an important role in the sales and inventory planning for Kroger's products and services. The busy season is typically around the winter holidays, while other brands may experience peak season during the summer months. Kroger's forecasts account for historical sales and seasonal demand. The company offers "Seasonal Favorites" and "Seasonal & Holiday Shops" to cater to specific times of the year. "Turkey Wednesday" drives increased visits across all Kroger brands. Kroger's marketplace strategy also includes housewares, toys, and other general merchandise timed to the fall and winter seasons.

The Kroger Co. is a major food and drug retailer in the U.S., operating supermarkets, multi-department stores, marketplace stores, and price-impact warehouses, with both in-store and online grocery sales. Its product portfolio includes food and non-food items, such as bakery goods, beverages, fresh produce, apparel, home furnishings, electronics, and automotive products. Kroger also operates pharmacies, pet centers, and fuel centers, and produces private-label products under brands like Kroger, Private Selection, and Simple Truth.

Kroger primarily operates within the United States. As of May 2024, Kroger operates approximately 1,255 to 1,289 Kroger stores across 16 states and territories. Its broader family of companies includes approximately 2,719 to 2,722 grocery stores across 35 states and Washington, D.C. Key states include Ohio, Texas, Georgia and Michigan. Kroger stores are not found in 40 states and territories, including New York, California, and Florida.

Kroger has maintained a strong brand reputation, consistently ranking among America's most visible and trusted companies. Kroger was named to the 2025 Axios Harris Poll 100 and recognized by Newsweek as one of "America's Most Trustworthy Companies" for 2025 and one of "World's Most Trustworthy Companies" for 2024. The company has also been recognized as a top place to work for disability inclusion, early career hiring, diverse professionals, and IT. Kroger's "Zero Hunger | Zero Waste" plan has provided $1.5 billion to support hunger relief, including rescuing over 815 million pounds of surplus fresh food. In 2025, Kroger launched "Kroger Community Days," a nationwide volunteer initiative in partnership with U.S. Hunger, aiming to pack over three million meals. No specific events negatively impacting Kroger's brand reputation in the past year were found.

The Kroger Co. is predominantly owned by institutional investors, holding approximately 76% to 87.66% of the company's shares. Major shareholders include The Vanguard Group Inc., BlackRock Inc., Berkshire Hathaway Inc., Wellington Management Group LLP, State Street Corporation, Geode Capital Management, LLC, Dimensional Fund Advisors LP and GQG Partners LLC. Individual investors and company insiders hold smaller stakes, with insiders owning roughly 0.27% to 0.61% of the company. The largest individual shareholder is W. Rodney McMullen.