Kohl's Corporation (KSS)

Kohl's stock saw a 57.52% increase between January 2025 and January 2026. In November 2025, the stock surged after a strong third-quarter earnings report, showing a surprise profit and better-than-expected sales. Michael Bender was appointed as permanent CEO in November 2025. Analyst ratings vary, with a consensus rating of "Reduce" and an average one-year price objective of $15.73 as of January 9, 2026.

Demand for Kohl's products is seasonal. Warmer weather can negatively impact demand for seasonal products. The December festive season is crucial for increased gifting and sales. Kohl's focuses on categories like beauty to capture seasonal demand, anticipating consumer choicefulness and a search for value.

Kohl's Corporation (KSS) is a retail chain in the Consumer Discretionary sector, offering moderately-priced apparel, footwear, accessories, beauty products, home goods, and more. Its merchandise includes national brands and private labels like Apt. 9 and Sonoma Goods for Life. Kohl's has partnerships with Sephora and Babies R Us.

Kohl's operates over 1,100 stores across 49 U.S. states, excluding Hawaii. It has an omnichannel retail strategy through Kohls.com and the Kohl's App, supported by distribution and e-commerce fulfillment centers.

Kohl's has focused on enhancing its brand reputation through strategic initiatives. The partnership with Sephora has integrated Sephora shops into over 1,050 Kohl's stores. Kohl's has expanded its home assortment and partnered with Babies R Us. The company emphasizes its Kohl's Rewards program and Kohl's Cash promotions to drive loyalty and value.

Institutional investors hold approximately 71.13% of Kohl's stock, with major shareholders including BlackRock, Inc. and Vanguard Group Inc. Insiders own about 3.84%, while public companies and individual investors hold approximately 25.03%.