Lamar Advertising Company Class A (LAMR)

Lamar Advertising Co. experienced several events impacting its stock price in the past six months. The company reported its Q2 2025 earnings on August 8, 2025, posting an EPS of $1.52 against an estimated $1.71, marking a miss. On November 6, 2025, Lamar reported its Q3 2025 earnings, with an EPS of $1.40, missing analysts' expectations of $1.71. However, a more recent report on February 8, 2026, indicated Q3 2025 earnings per share of $2.20, surpassing the consensus estimate of $2.14. The stock price as of February 3, 2026, was $126.06 per share, and on February 6, 2026, it closed at $133.23, which was also its all-time high closing price. Over the past year, LAMR's stock has seen a 2.02% change, with a 52-week range between $99.84 and $134.63.

Demand for Lamar Advertising's products and services can exhibit some seasonality. Political advertising acts as a tailwind during election years. While local business has shown strong performance, national advertising has experienced some caution and weakness. The company benefits from increased travel and its ongoing digital transformation. Lamar typically has significant visibility into its near-term revenue, with a high percentage of advertising space booked for upcoming quarters. However, bookings suggested slower-than-expected revenue growth for the second half of the year, with demand anticipated to be softer, particularly starting in October.

Lamar Advertising Company, founded in 1902, is an outdoor advertising company operating as a REIT. It specializes in out-of-home advertising formats, including billboards, interstate logo signs, transit advertising displays, and airport advertising. Lamar has a large network of digital billboards in the United States, and its revenue comes from renting space on these platforms, with a significant portion from local advertisers.

Lamar Advertising Company has an extensive geographic footprint across the United States and Canada. The company operates in over 200 local communities and manages more than 360,000 displays throughout these regions. In the U.S., Lamar has a presence in numerous states, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, and Wyoming.

Lamar Advertising maintains a strong brand reputation, emphasizing community, family, and corporate culture. The company is committed to giving back to the communities it serves, including donating advertising space to law enforcement and non-profits. Lamar also utilizes its digital billboards to inform consumers during crises. Environmentally, Lamar has been a leader by using recyclable materials for its poster-paper advertising structures and implementing LED lighting systems and solar panels.

Institutional investors hold the majority of Lamar Advertising Company's stock, accounting for over 97% of ownership. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., Janus Henderson Group Plc, Fmr Llc, Vanguard Real Estate Index Fund Investor Shares (VGSIX), Victory Capital Management Inc, iShares Core S&P Mid-Cap ETF (IJH), Vanguard Total Stock Market Index Fund Investor Shares (VTSMX), Cohen & Steers, Inc., and State Street Corp. The founding Reilly family also maintains a significant, controlling influence, with the Reilly Family Limited Partnership holding approximately 8.89% of the outstanding shares as of March 2025.