Stock events for Levi Strauss & Co. (LEVI)
Over the past six months, Levi Strauss & Co.'s stock price has fluctuated. As of March 27, 2026, the stock traded at $18.26 per share, reflecting a 17.13% increase over the past year. However, in the month leading up to March 21, 2026, the stock decreased by 21.61%. Recent positive events include Levi Strauss beating Wall Street estimates for fourth-quarter sales and profit, driven by strong demand for wide-leg denim jeans. In October 2025, Levi Strauss raised its full-year sales and profit forecasts, citing strong demand for wide-leg denim in Europe and the Americas. The company has also been exiting lower-margin businesses and focusing on core brands.
Demand Seasonality affecting Levi Strauss & Co.’s stock price
Historically, Levi Strauss & Co. stock has shown some seasonal patterns, with November typically being the strongest month and March being the weakest. The second half of the year is generally a significant period for Levi's, encompassing major sales events. The company has observed strong demand for wide-leg denim jeans, particularly among Gen Z and younger millennial consumers. While global sales of jeans were stagnant in 2024, the category is projected to rebound and experience year-on-year growth from 2025 to 2029.
Overview of Levi Strauss & Co.’s business
Levi Strauss & Co. (LEVI) is a global apparel company known for its denim jeans and casual wear, operating in the Consumer Discretionary sector. Founded in 1853, it designs and markets a range of products, including jeans, casual wear, and accessories for men, women, and children. Its major brands include Levi's, Levi Strauss Signature, Denizen, Dockers, and Beyond Yoga, and it employs a multi-channel strategy encompassing wholesale, retail, and e-commerce.
LEVI’s Geographic footprint
Levi Strauss & Co. has a significant global presence, selling products in approximately 120 countries. Its distribution network includes chain retailers, department stores, online platforms, and around 3,300 retail stores and shop-in-shops. Operationally, it is structured into three geographic divisions: Levi Strauss Americas (LSA), Levi Strauss Europe (LSE), and Levi Strauss Asia Pacific, Middle East and Africa. Production is primarily outsourced to a global network across Asia, Africa, and Latin America, including key manufacturing hubs in Bangladesh, Vietnam, India, and Egypt, with Mexico being crucial for North American supply.
LEVI Corporate Image Assessment
Levi Strauss & Co. has maintained a strong brand reputation in the past year. The company was recognized on Fortune's annual list of the World's Most Admired Companies, ranking fourth among the top five apparel companies globally in January 2026. Analysts assigned Levi Strauss & Co. a consensus 'Moderate Buy' rating in March 2026. Levi's has engaged in high-profile collaborations and partnerships to enhance its relevance, particularly among younger generations, and CEO Michelle Gass has emphasized a strategy to broaden the brand's appeal to women and expand beyond jeans to a 'denim lifestyle'.
Ownership
Levi Strauss & Co. has a diverse ownership structure, with approximately 59.71% of the stock held by Institutional Investors, 2.45% by Insiders, and 37.84% by Public Companies and Individual Investors. There are 284 institutional owners and shareholders who have filed 13D/G or 13F forms with the SEC, collectively holding 85,797,349 shares. Major institutional shareholders include Vanguard Group Inc, JPMorgan Chase & Co, Goldman Sachs Group Inc, BlackRock, Inc., and Wellington Management Group Llp.
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