Innovative Eyewear, Inc. (LUCY)

Innovative Eyewear's stock price has decreased over the past six and twelve months, and in the past month. However, the company reported a sales increase in Q4 2025 and projected full-year sales growth, driven by demand in the smart safety glasses market and strategic partnerships. Management has expressed intent to purchase company shares. The company partnered with SmartBuyGlasses to distribute Reebok smart eyewear, formed alliances with Optical Resources Group and Ocusafe.com, launched Lucyd Armor, and executed a reverse stock split and direct offering in 2024.

Demand for Innovative Eyewear's products shows seasonality, with increased interest in smart glasses during November-December for holiday gifting and in August for back-to-school and enterprise purchases. Sunglasses demand peaks in the summer, while safety goggles and glasses see increased demand in early January.

Innovative Eyewear, Inc., now Lucyd, Inc., specializes in smart eyeglasses and sunglasses with features like Bluetooth, AI voice assistance, and hands-free smartphone functionalities. Operating in the Healthcare, Retail Trade, and Internet Retail sectors, its product lines include Lucyd Lyte, Lucyd Armor, Nautica Powered by Lucyd, Eddie Bauer Powered by Lucyd, and Reebok smart eyewear, along with accessories. These products are available in various forms, with numerous lens options accessible via the Lucyd app.

Innovative Eyewear targets optical retailers, e-commerce platforms like Amazon, Walmart.com, Target.com, BestBuy.com, DicksSportingGoods.com, Brookstone.com, and eBay, and direct consumers via Lucyd.co. The company primarily operates in North America but is expanding into global markets, including Europe.

Innovative Eyewear has a positive brand reputation due to product innovation, market expansion, and sales growth. The company experienced record-breaking annual sales growth in 2025, driven by demand for smart eyewear with AI features and expanding distribution networks. Innovative Eyewear holds a significant market share for smart safety glasses on Amazon.com and has received positive feedback at industry events. Lucyd Lyte glasses were featured on HBO's Hard Knocks and recognized for style variety.

Innovative Eyewear's stock is owned by institutional, insider, and retail investors. Institutional investors hold a small percentage, while insiders hold a slightly larger portion. Retail investors hold the majority of the stock. Major institutional holders include Cetera Investment Advisers, Citadel Advisors LLC, Drw Securities LLC, and Geode Capital Management LLC. Lucyd Ltd is the largest shareholder, followed by Vladimir Galkin.