Stock events for LiveWire Group, Inc. (LVWR)
In the past six months, LiveWire Group, Inc. stock has experienced volatility, trading between $0.93 and $9.04, and as of February 25, 2026, the share price was $1.59, a 34.57% decline over the past year. Key events include the unveiling of custom builds at Mama Tried on March 3, 2026. On February 10, 2026, the company reported its 2025 Fourth Quarter and Full Year Financial Results, with increased consolidated revenue units but decreased consolidated revenue, and projected a 2026 operating loss of $70–$80 million, leading to a stock drop. On November 4, 2025, LiveWire Group, Inc. released its 2025 Third Quarter Financial Results, showing increased consolidated revenue and improved operating loss, with growth in STACYC revenue and Electric Motorcycles unit volume.
Demand Seasonality affecting LiveWire Group, Inc.’s stock price
Demand for LiveWire Group, Inc.'s products is influenced by seasonality, with decreased demand during late fall and winter and increased demand in the spring and summer months. Major holiday sales events also present opportunities for significant discounts. Despite these seasonal fluctuations, the global electric two-wheeler market is projected to continue growing between 2025 and 2027.
Overview of LiveWire Group, Inc.’s business
LiveWire Group, Inc. designs, manufactures, and sells electric motorcycles and related products, operating as a subsidiary of Harley-Davidson, Inc. The company operates in two segments: Electric Motorcycles, focusing on the design and sale of electric motorcycles, parts, accessories, and apparel; and STACYC, which produces electric balance bikes for children, along with related products, and also offers adult pedal-assist electric bikes. LiveWire distributes its products through wholesale agreements, independent distributors, and direct-to-consumer online sales.
LVWR’s Geographic footprint
LiveWire Group, Inc. sells its electric vehicles and related products in the United States, Austria, and other international markets, with the majority of revenue generated from sales in the USA.
LVWR Corporate Image Assessment
LiveWire Group, Inc.'s brand reputation in the past year has been shaped by its product development and financial performance, with active promotion of new offerings and software updates. The unveiling of custom builds highlights ongoing product innovation and marketing efforts. While the company has reported improved operating losses, its stock has experienced volatility.
Ownership
LiveWire Group, Inc. is primarily owned by Harley-Davidson, Inc., holding 88.73% of the company. The remaining ownership is distributed among institutional investors, individual insiders, and the general public. Major institutional owners include BlackRock, Inc., iShares Russell 2000 ETF (IWM), Geode Capital Management, Llc, Vanguard Group Inc, State Street Corp, Northern Trust Corp, and Charles Schwab Investment Management Inc. Individual insiders hold approximately 1.48% of the shares, with John L. Garcia being the largest individual shareholder, owning 1.32% of the company. The general public holds about 3.42% of shares.
