LegalZoom.com, Inc. (LZ)

Over the past six months (April 28, 2025, to October 28, 2025), LegalZoom.com, Inc. (LZ) has experienced several events impacting its stock price. The stock has shown strong performance, with a 37% year-to-date share price return and a 50% total shareholder return over the past year as of October 26, 2025. The share price increased by 43.56% from $6.91 on October 21, 2024, to $9.92 on October 17, 2025. On May 8, 2025, LegalZoom reported strong Q1 results, with revenue increasing by 5% year-over-year and subscription revenue growing by 8%. A collaboration with OpenAI's ChatGPT was announced on August 5, 2025. LegalZoom reported its Q2 2025 earnings on August 8, 2025, with results meeting estimates. On August 19, 2025, LegalZoom launched a streamlined Provisional Patent Filing Product. The company presented at the Citi 2025 Global TMT Conference on September 3, 2025. On October 22, 2025, LegalZoom launched an embedded legal services flow. LegalZoom is scheduled to announce its third-quarter 2025 financial results on November 5, 2025.

Direct and explicit information regarding the demand seasonality for LegalZoom's specific products and services is not extensively detailed in the provided search results. However, some indirect indications suggest potential seasonal relevance for certain offerings. LegalZoom provides "Seasonal Tips" and advice on "Protect Yourself from Identity Theft This Holiday Season," implying that personal legal needs related to these periods might see fluctuations. Discussions around small businesses experiencing "peak season" could indirectly hint at periods of increased business activity that might drive demand for business formation or compliance services. A definitive seasonal pattern for LegalZoom's overall product and service demand cannot be firmly established from the available information.

LegalZoom.com, Inc. (LZ) is an online provider of legal solutions for entrepreneurs, small businesses, and individual consumers in the United States. The company operates in the Technology sector (EDP Services) or the Industrials sector (Specialty Business Services). LegalZoom offers accessible, user-friendly, and cost-effective legal document preparation and consultation services through its digital platform. Its core business involves transforming complex legal processes into streamlined online solutions. LegalZoom assists with the creation of LLCs, corporations, and nonprofits. It provides tools and guidance for wills and trusts. The company offers services for trademark and copyright filings, including attorney guidance for trademark registration. LegalZoom provides ongoing compliance support, tax advice, and filings, including a new business license product launched in November 2023. LZ Books, an accounting software designed for small business owners to manage expenses, income, invoices, and payments is offered. Additional services include virtual mailbox and e-signature solutions, and access to a network of independent attorneys or its subsidiary law firm, LZ Legal Services, LLC, for personalized legal guidance and support.

LegalZoom primarily serves small businesses and consumers within the United States. Its business license product leverages a proprietary nationwide database to assist businesses with compliance across federal, state, county, and local levels in the U.S. There is no information available to suggest international operations.

LegalZoom maintains a generally positive brand reputation, evidenced by millions of customers who choose its services. Customer testimonials often highlight the ease of use, accuracy of filings, and the value of attorney support. The company's commitment to accuracy is underscored by its "100% Accurate Filing Guarantee." Recent partnerships with AI leaders like OpenAI and Perplexity are also likely to enhance its brand visibility. While some comparisons with competitors note LegalZoom's pricing can be higher for certain services, this is generally framed as a competitive aspect rather than a significant reputation issue. No major negative events or widespread controversies significantly impacting LegalZoom's brand reputation in the past year were found.

LegalZoom.com, Inc.'s ownership structure is a mix of institutional, private equity, insider, and public investors. Institutions hold approximately 58.5% of the shares, while VC/PE Firms own about 30.3%. Individual insiders hold around 5.62%, and the general public accounts for roughly 5.6% of the ownership. Major institutional shareholders include Francisco Partners Management, L.P., Vanguard Group Inc., and Technology Crossover Management IX, Ltd. Insider selling activity has been noted in the past three months.