Mattel, Inc. (MAT)

Over the past six months, Mattel, Inc. (MAT) stock price has seen an increase, ranging from approximately 9.94% to 11.72%. In October 2025, Mattel priced $600 million in senior notes due in 2030. In November 2025, Keurig Dr Pepper appointed Anthony DiSilvestro as its new CFO, and Seaport Global Securities initiated coverage on Mattel stock with a "Neutral" rating. Mattel's CEO noted retailers were stocking up for the holiday season in October 2025. Earlier in 2024, Mattel adjusted its sales forecast downwards and implemented cost-saving measures due to waning toy demand.

Demand for Mattel, Inc. products is highly seasonal, with the holiday shopping season being a crucial period for sales. Retailers typically begin stocking up on toys and games in anticipation of this peak demand. The pandemic in 2020 led to a surge in demand for board games, dolls, and toys. Mattel lowered its 2024 sales forecast due to a general softening in toy demand, and the company's strategy includes offering products across various price points to appeal to a broad demographic during the Christmas season.

Mattel, Inc. is a global toy and family entertainment company involved in designing, manufacturing, and marketing toys and consumer products. Their portfolio includes brands like Barbie, Hot Wheels, and Fisher-Price, and they offer film, gaming, and live event experiences.

Mattel, Inc. has a global presence with operations in 35 countries and its products sold in over 150 countries across the Americas, Europe, the Middle East, Africa, and Asia-Pacific. The company is headquartered in El Segundo, California, and has major offices in East Aurora, New York, and Montreal, Canada.

In the past year, Mattel has maintained a strong brand reputation, recognized for its workplace culture and innovation. The company has been certified as a Great Place to Work in multiple countries and recognized as one of the Most Innovative Companies and Best Workplaces for Innovators in 2024. The success of the "Barbie" movie significantly boosted the brand's visibility and sales. Mattel has engaged in strategic partnerships, including collaborations with OpenAI and Hasbro. Mattel also announced a new game called Pictionary Vs. AI.

Mattel, Inc. is primarily owned by institutional shareholders, who collectively hold between 87.2% and 99.02% of the company's shares. Individual insiders hold a smaller portion, approximately 1% to 2.18%. Major institutional owners include EdgePoint Investment Group Inc., Vanguard Group Inc., Primecap Management Co/ca/, BlackRock, Inc., Ariel Investments, Llc., State Street Corp., and Dimensional Fund Advisors Lp.