Mattel, Inc. (MAT)

Mattel's stock price experienced volatility in the past six months. In October 2025, Mattel reported its third-quarter 2025 financial results, missing Wall Street's expectations for both revenue and profit, leading to an initial sharp decline in shares. Analyst ratings for Mattel have been mixed, with a consensus "Hold" rating from several firms. Mattel is anticipated to release its Q4 2025 earnings on February 10, 2026. The stock has shown a 1.68% change over the past year, with a 52-week range between $13.94 and $22.25.

Mattel's product demand is highly seasonal, with a significant portion of consumer purchases occurring around the Christmas holiday season. Consequently, the fourth quarter typically represents a period of strong sales for the company. Conversely, the first quarter is comparatively quiet, often resulting in Mattel running close to breakeven during this period. The company anticipates a good holiday season and strong topline growth in Q4, with expectations for improving trends in the subsequent year.

Mattel, Inc. is a multinational toy manufacturing and entertainment company headquartered in El Segundo, California, operating in the Consumer Discretionary sector. The company leverages its intellectual property across toys, content, and digital experiences, owning iconic brands. Mattel's major products and brands include Dolls (Barbie, Monster High), Vehicles (Hot Wheels, Matchbox), Infant, Toddler, and Preschool (Fisher-Price), and Action Figures, Games, and Other (Masters of the Universe, UNO).

Mattel has a significant global presence, operating in 35 countries and territories, with its products sold in over 150 countries worldwide. The company's operations are divided into three main business segments: North America, International, and American Girl. In fiscal year 2024, North America accounted for approximately 58.89% of total revenue, while the International segment generated 41.11%. Products are sold directly to retailers and wholesalers in most European, Latin American, and Asian countries, as well as in Australia, Canada, and New Zealand. In regions where Mattel does not have a direct presence, products are sold through agents and distributors.

In the past year, Mattel has actively worked to enhance its brand reputation and expand its reach beyond traditional toys into the broader entertainment and cultural landscape. Mattel released its first autistic Barbie doll and an Opal Lee Barbie. Mattel continues to develop movies based on its brands, with upcoming adaptations like "Matchbox The Movie" and "Masters of the Universe". Ken made a high-profile debut in Expedia's Super Bowl LX campaign, marking the start of a year-long partnership. Mattel announced a refreshed look and logo for "Thomas & Friends".

Mattel, Inc. has substantial institutional ownership, with 788 institutional owners and shareholders holding a total of 379,012,570 shares. Major institutional owners include EdgePoint Investment Group Inc., Primecap Management Co/ca/, Vanguard Group Inc, and BlackRock, Inc. The top individual owner is Tye Bousada, holding 44,662,760 shares, representing 14.37% of the company. Institutional investors collectively own approximately 97.15% of the company's shares.