MediaAlpha, Inc. Class A (MAX)

Over the past six months, MediaAlpha's stock has experienced various events and movements. As of January 5, 2026, the stock closed at $11.85. Over the last 12 months, the stock price increased by 6.14%, though its year-to-date return was -5.39%. In the past month, the stock decreased by 6.32%. Key events include the Q3 2025 earnings report where MediaAlpha reported EPS of $0.26, exceeding expectations, and revenue of $306.5 million, an 18% increase year-over-year. For Q4 2025, the company anticipated record transaction value with approximately 45% P&C growth year-over-year, but a decline in the health vertical. MediaAlpha repurchased approximately 3.2 million shares for $32.9 million in Q3 2025 and the board authorized a new share repurchase program of up to $50 million. Analyst sentiment has improved, with Goldman Sachs raising MediaAlpha's price target to $13.50 from $12.

Demand seasonality for MediaAlpha's products and services is influenced by the insurance market. The company has observed strong demand in its Property & Casualty (P&C) insurance vertical, while the health insurance vertical has experienced declines. A seasonal analysis of MAX's stock suggests a period of seasonal strength from December 16 to March 16, but only four years of data may be insufficient to create a fully reliable seasonal profile.

MediaAlpha, Inc. (MAX) is a technology company operating a real-time digital marketplace for insurance and adjacent services, connecting consumers with insurance carriers through programmatic bidding and data-driven pricing. The company operates within the Business Services sector, specifically in the Technology Services industry. Its platform facilitates customer acquisition across various insurance verticals, including property and casualty (P&C), health, and life insurance, helping clients optimize marketing spend and improve conversion rates.

MediaAlpha primarily serves clients and consumers across the United States and maintains offices in Los Angeles, Seattle, and Phoenix. The company also has an international presence with an office in Taipei, Taiwan.

MediaAlpha emphasizes transparency, curiosity, accountability, and a long-term focus. However, the company's reputation has been affected by law firm investigations on behalf of investors and is a frequent target of the Federal Trade Commission (FTC).

The ownership structure of MediaAlpha, Inc. (MAX) is a mix of institutional, insider, and retail investors. Institutional investors hold a significant portion, approximately 54.54% to 64.39% of the company's stock. Insiders own approximately 11.53% to 13.72% of the stock. Retail investors hold the remaining percentage, roughly 7.68% to 24.07%.