MediaAlpha, Inc. Class A (MAX)

Over the past six months, MediaAlpha's stock has experienced several events and trends. The stock price was $9.30 as of March 31, 2026, and $9.72 as of April 8, 2026. Key events include the announcement of strong Q4 and full year 2025 financial results, the launch of an AI application, insider selling by the CEO and CTO, analyst downgrades and price target cuts, board and committee changes, and the appointment of Ramon Jones to the Board.

Demand seasonality for MediaAlpha's products and services is notable, particularly within its insurance verticals. The Health and Life insurance segments experience seasonal spikes during the Open Enrollment Period (OEP) and Annual Enrollment Period (AEP). The Property & Casualty (P&C) insurance vertical typically sees a seasonal decline in the second quarter.

MediaAlpha, Inc. is a marketing technology company operating a real-time digital marketplace for insurance and adjacent services, primarily in the United States. The company connects consumers with insurance carriers through programmatic bidding and data-driven pricing, leveraging transaction-level data and proprietary auction mechanics. MediaAlpha's sector is Technology Services, focusing on interactive media and services. Its platform supports various insurance verticals and offers products to optimize marketing spend and improve conversion rates.

MediaAlpha, Inc. primarily operates in the United States and is headquartered in Los Angeles, California.

In the past year, MediaAlpha's brand reputation has been influenced by positive developments and challenges. Positive developments include record financial results in 2025 and the launch of a conversational AI application. Challenges include an investor alert investigating the company's directors and officers and stock underperformance compared to the industry and broader market.

MediaAlpha, Inc. has a significant portion of its stock held by institutional investors, approximately 86.60% as of June 4, 2025. Individual insiders hold approximately 11.2% of the shares. Major institutional owners include White Mountains Insurance Group Ltd, BlackRock, Inc., and Vanguard Group Inc. Key individual owners include co-founder and CEO Steven Yi, who holds 5.49% of the shares.