Marcus Corporation (MCS)

In the past six months, Marcus Corp. stock has declined 19.29% and 19.63% over the past year. In November 2024, MCS shares soared to a 52-week high of $22.64, reflecting a significant turnaround and a 104.47% price total return over the preceding six months, following record third-quarter earnings in fiscal 2024. In Q2 2025, Marcus Corp. reported earnings per share (EPS) of $0.23, surpassing analyst expectations of $0.19, and revenue of $206 million, exceeding estimates of $192.79 million, and announced a 14% increase in its quarterly cash dividend to $0.08 per share, paid in September 2025.

Demand for Marcus Corp.'s products and services exhibits seasonality, particularly in its hotel division, with slower periods during the winter months due to most of the company's owned hotels being located in the Midwest. Growth in the hotel segment can rely heavily on seasonal events, such as the Republican National Convention, to boost demand. The theater division's performance is significantly influenced by the film slate, and the first fiscal quarter is historically impacted by seasonal changes in working capital due to the slowdown after the peak holiday season.

Marcus Corp. operates in the communication services sector, specifically within the entertainment and hospitality industries through its Marcus Theatres and Marcus Hotels & Resorts segments. Marcus Theatres is one of the largest privately held cinema chains in the U.S., operating under brands such as Marcus Theatres, Movie Tavern by Marcus, and BistroPlex, offering premium experiences like UltraScreen DLX and dining-in concepts. Marcus Hotels & Resorts owns and operates a portfolio of distinctive hotels and resorts, including those managed by third parties, with brands such as Hilton, Marriott, Hyatt, and IHG, and properties like the Grand Geneva Resort & Spa, The Pfister Hotel, and the Hilton Milwaukee City Center, also managing restaurants, bars, golf courses, and spas.

Marcus Theatres operates in 17 states, while Marcus Hotels & Resorts owns and/or manages properties in eight states. The hotel properties are primarily located in the Midwest, but also include locations outside this region, such as The Garland in Los Angeles, California, the Platinum Hotel in Las Vegas, Nevada, and the Kimpton Hotel Monaco in Pittsburgh, Pennsylvania.

Marcus Hotels & Resorts has a history of receiving accolades for its properties, including AAA Four Diamond Awards. Marcus Hotels & Resorts emphasizes delivering exceptional guest experiences and focuses on guest satisfaction through services. For Marcus Theatres, a notable event impacting customer perception was the change to its "Value Tuesday" pricing in March 2023. Recent news primarily focuses on financial performance and analyst ratings, with a consensus of "Moderate Buy" from six analysts.

Marcus Corp. is owned by a mix of institutional investors, insiders, and retail investors. Institutional investors hold approximately 59.52% of the shares, while insiders hold between 5.23% and 15.43%, and retail investors hold around 35.25% to 54.09%. Major institutional shareholders include BlackRock, Inc., Vanguard Group Inc, Dimensional Fund Advisors Lp, Orbis Allan Gray Ltd, KLCM Advisors, Inc., American Century Companies Inc, and Gamco Investors, Inc. Et Al. Significant individual/insider shareholders mentioned include Vsssouthern Holdings LLC and Diane M. Gershowitz.