Marcus Corporation (MCS)

In Q3 2025, Marcus (MCS) reported an EPS of $0.52, surpassing analysts' expectations by 23.81%. As of early 2026, Marcus Corp. has a consensus "Moderate Buy" rating from analysts, with a potential upside of approximately 50.7% from its price of $15.59. In the last year, MCS shares have seen a 52-week high of $22.38 and a 52-week low of $12.85. There have been several insider transactions reported, including sales by Mark Gramz, Michael Evans, and Diane Gershowitz. The company is expected to announce its next earnings report on February 26, 2026, with analysts projecting an EPS of $0.12.

Demand seasonality impacts both the theatre and hotel segments of Marcus Corp. The movie theatre business is significantly impacted by the film slate, with strong summer movie seasons leading to increased revenues. The hotel segment's growth relies heavily on seasonal events, with group business being a key driver. Leisure transient demand can be soft in some markets, but Marcus's owned portfolio has generally performed well due to its upper upscale positioning and drive-to-market locations.

The Marcus Corporation operates in the entertainment and hospitality sectors with two main divisions: Marcus Theatres and Marcus Hotels & Resorts. Marcus Theatres is the fourth-largest theatre circuit in the United States, operating 993 screens across 17 states under various brand names, generating revenue through ticket sales and concessions. Marcus Hotels & Resorts owns and/or manages 17 hotels, resorts, and other properties in eight states, generating revenue through room rentals, food and beverage sales, and event hosting, and also provides hospitality management services.

Marcus Corp. has a significant regional presence, particularly in the Midwest. Marcus Theatres operates in 17 states, including Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, and Ohio, and also has a family entertainment center in Wisconsin and a retail center in Missouri. Marcus Hotels & Resorts owns and operates full-service hotels and resorts in Wisconsin, Illinois, and Nebraska, and manages properties in states such as Wisconsin, Minnesota, Texas, Nevada, California, and North Carolina.

The Marcus Corporation, founded in 1935, is recognized as a leader in the lodging and entertainment industries. Strong film slate and concession growth, hotel segment outperformance, strategic growth and asset ownership, the opening of The Marc Hotel in Downtown Milwaukee, and the National Popcorn Day promotion have contributed to the company's brand reputation. Recent performance metrics indicate a year-over-year attendance increase of 7% and nearly 14% growth in concession revenue. The Hotels segment achieved record-setting revenue and operating income in Q3 2024, and in Q3 2025, its properties outperformed competitive sets with impressive RevPAR growth of 7.5%.

Approximately 56.64% of Marcus Corp.'s stock is owned by institutional investors, including BlackRock, Inc., Orbis Allan Gray Ltd, and Dimensional Fund Advisors Lp. Insiders own about 13.53% of the stock, with key insider shareholders including Steve Marcus, Diane Gershowitz, and Gregory Marcus. Public companies and individual investors collectively own approximately 29.83% of the stock.