Marcus Corporation (MCS)

Over the past six months, Marcus Corp. stock experienced a decline of 23.25% from January 10, 2025, to January 9, 2026. A positive event occurred around November 1, 2024, when MCS shares surged 5.35% following a strong third-quarter earnings report for fiscal year 2024, which reported record consolidated revenue of $233 million. In the third quarter of fiscal 2025, consolidated revenues decreased by 9.7% year-over-year from Q3 2024, attributed to a less favorable film mix and the absence of the Republican National Convention's impact.

Demand for Marcus Corp.'s products and services exhibits seasonality due to the nature of its movie theater and hotel/resort businesses. The movie business is cyclical, influenced by the film slate, while the hotel and resort segment experiences seasonal fluctuations based on events like ski season and group bookings. The dual-division model provides a natural hedge, where the hotel business can offset weaker performance in the theater segment.

The Marcus Corporation operates in the entertainment and hospitality sectors through Marcus Theatres and Marcus Hotels & Resorts. Marcus Theatres is the fourth-largest theater circuit in the United States, operating 993 screens at 79 locations across 17 states with brands like Marcus Theatres, Movie Tavern by Marcus, and BistroPlex. Marcus Hotels & Resorts owns and/or manages 15 hotels, 22 restaurants, 17 bars and lounges, two golf courses, two spas, and one sky hill, including independent properties and branded hotels under Hilton, Marriott, Hyatt, and IHG.

Marcus Corp.'s operations are concentrated across the United States. Marcus Theatres are located in Wisconsin, Ohio, Illinois, Minnesota, North Dakota, Nebraska, Missouri, Iowa, and Pennsylvania, with an expanded presence in Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia through the acquisition of Movie Tavern. Marcus Hotels & Resorts has operations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Arkansas, Colorado, Georgia, Kentucky, Louisiana, New York, Pennsylvania, Texas, and Virginia, owning and operating hotels in Wisconsin, Illinois, and Nebraska, and managing properties in Wisconsin, Minnesota, Texas, Nevada, California, and North Carolina.

The Marcus Corporation celebrated its 90th anniversary on November 1, 2025. Marcus Theatres is recognized for its strong marketing initiatives, enticing food and beverage offerings, and state-of-the-art amenities. Marcus Hotels & Resorts is known for its operational excellence and enhancing the guest experience, including the launch of Saint Kate – The Arts Hotel and the completion of a $42 million transformation of the Hilton Milwaukee.

The ownership structure of Marcus Corp. is a mix of institutional, retail, and individual investors. Institutional investors hold a significant portion, with approximately 40.27% to 81.57% of the company's stock. Insiders, including key executives, collectively hold around 12.83% to 15.82% of the stock. Diane M. Gershowitz holds 7.39% of the company's stock, and Gregory S. Marcus holds 2.05%.