Stock events for Altria Group, Inc. (MO)
Altria Group (MO) stock has seen a 29.23% increase over the past 12 months, though it was down 1.23% over the past 30 days as of June 27, 2025. Key events include the Q1 2025 earnings report, the 2025 Annual Meeting of Shareholders, investor alerts issued by Pomerantz Law Firm, the Q4 2024 and Full-Year 2024 results, and the ITC ban on NJOY ACE devices following claims by JUUL Labs, Inc.
Demand Seasonality affecting Altria Group, Inc.’s stock price
Demand for Altria Group's products can exhibit seasonality. Historically, the fourth quarter is generally considered the best quarter for the smokeless products and wine segments due to the holiday season. In Q4 2023, seasonal trends primarily impacted the discount segment of the cigarette industry retail share. July has shown a tendency to be a "green month" for Altria Group (MO) stock.
Overview of Altria Group, Inc.’s business
Altria Group, Inc. operates primarily in the tobacco industry within the United States. Its core business involves the manufacture and sale of smokeable and oral tobacco products, including cigarettes (primarily Marlboro), smokeless tobacco (Copenhagen, Skoal), oral nicotine pouches (on!), e-vapor products (NJOY ACE), and large cigars and pipe tobacco (Black & Mild). Altria has diversified its business model through strategic investments and joint ventures, including stakes in consumer beverages and the cannabis market (Cronos Group).
MO’s Geographic footprint
Altria Group, Inc. primarily operates within the United States, selling its products to distributors and large retail organizations across all 50 states. Its subsidiary, Helix Innovations LLC, operates in the United States and Canada, while Helix Innovations GmbH and its affiliates operate internationally.
MO Corporate Image Assessment
Altria Group's brand reputation is significantly impacted by its presence in the tobacco industry. Survey research indicates that most Americans view tobacco companies as harmful and less just. Altria faces challenges due to declining demand for traditional cigarettes, intensifying regulatory pressure, the illicit e-vapor market, and ongoing litigation risks.
Ownership
Altria Group is primarily owned by institutional shareholders (62.12%), with 1.17% owned by Altria Group insiders and 36.71% by retail investors. Major institutional owners include Vanguard Group Inc., BlackRock Inc., and State Street Corp. The largest individual shareholder is Carlos Slim Helu, owning 8.07 million shares, representing 0.48% of the company.
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$58.63