Stock events for Movado Group, Inc. (MOV)
Movado Group's stock has rebounded in the past six months, trading above $20 after dropping below $13 in April 2025, including an intermediate golden cross and a bullish crossover of its monthly MACD. The stock price increased by 31.28% between February 24, 2025, and February 20, 2026, reaching $24.95 as of February 27, 2026, with a 52-week range of $12.85 to $25.85. Year-to-date as of February 26, 2026, MOV had gained approximately 23.7%, outperforming the Retail-Wholesale group average. Movado Group participated in the ICR Conference 2026 and is expected to report earnings with a projected rise of 60% to 72 cents per share on March 19.
Demand Seasonality affecting Movado Group, Inc.’s stock price
The demand for Movado Group's products, particularly watches, can exhibit seasonality, as is common in the consumer discretionary sector. The company anticipates significant sales improvements in the back half of the fiscal year due to increased marketing efforts, suggesting higher demand during the holiday seasons. Historical seasonality analysis tools can be used to identify recurring patterns in asset prices to identify periods of strength or weakness for MOV.
Overview of Movado Group, Inc.’s business
Movado Group, Inc. is a global company involved in designing, sourcing, marketing, and distributing watches, jewelry, and accessories, operating within the Consumer Discretionary sector. The company's product portfolio includes owned brands like MOVADO, CONCORD, EBEL, OLIVIA BURTON, and MVMT, as well as licensed brands such as COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and CALVIN KLEIN. The business is divided into Watch and Accessory Brands for wholesale distribution and Company Stores for direct-to-consumer retail operations.
MOV’s Geographic footprint
Movado Group, Inc. has a global presence, selling timepieces in North and South America, Europe, Asia, and the Far East. The company divides its operations into the United States and International segments. Its corporate headquarters are in Paramus, New Jersey, USA, with additional offices and manufacturing in Switzerland, and sales and distribution offices worldwide.
MOV Corporate Image Assessment
Movado Group's brands have shown signs of underperformance, leading to increased marketing spend in fiscal year 2025, which is expected to nearly halve the operating income guidance for FY2025 compared to FY2024. Despite these concerns, Movado Group has engaged in corporate responsibility initiatives, including participating in Earth Day activities, partnering with Paani to address water contamination in India, celebrating Black History Month, and honoring International Holocaust Remembrance Day.
Ownership
Movado Group, Inc. is owned by a combination of institutional shareholders (58.07%), company insiders (6.91%), and retail investors (35.02%). Major institutional owners include BlackRock, Inc., Royce & Associates LP, Vanguard Group Inc, Goldman Sachs Group Inc, Dimensional Fund Advisors LP, Brandes Investment Partners, Lp, Ameriprise Financial Inc, Arrowstreet Capital, Limited Partnership, American Century Companies Inc, Charles Schwab Investment Management Inc., and State Street Corp. Efraim Grinberg, the Chairman and CEO, is the largest individual shareholder, owning 1.49% of the company, and the Grinberg family holds a meaningful stake.
