My Size, Inc. (MYSZ)

My Size, Inc. presented at the Market Movers Investor Summit on May 4, 2026. The company delayed its annual 10-K filing on March 31, 2026. A subsidiary signed a LOI to acquire assets of EyeFitU on March 23, 2026. On March 3, 2026, MySize received a Nasdaq notification regarding the minimum bid price requirement and has until August 31, 2026, to regain compliance. Percentil expanded its second-hand fashion distribution across Europe through Amazon Marketplace on January 28, 2026. My Size announced an expanded strategic focus on the APAC region on January 14, 2026. The company is exploring ways to monetize aggregated, anonymized data from its AI-driven fashion platforms, announced on January 13, 2026. MySize is advancing an AI roll-up strategy through targeted acquisitions, announced on January 9, 2026. The company issued CEO Letters to Shareholders on December 29, 2025, and March 3, 2026. MySize CEO Ronen Luzon joined the Twenty First Annual Emerging Growth Equity Conference on November 24, 2025. MySize reported third-quarter 2025 results on September 30, 2025, showing sequential revenue growth and margin expansion. The company's auditor issued a going concern warning in the 2025 10-K filing on April 15, 2026. The board of directors approved a one-for-eight reverse stock split on April 19, 2024, which became effective on April 23, 2024. The stock price has declined by 51.18% between May 2, 2025, and May 1, 2026.

There is an indication of demand seasonality for My Size, Inc.'s services, particularly through its Orgad subsidiary, which may face staffing challenges during peak periods. Demand for its e-commerce platform and related services can fluctuate throughout the year.

My Size, Inc. is a fashion-tech company operating as an omnichannel e-commerce platform and AI-driven measurement solutions provider, addressing online retail challenges like inaccurate sizing. Its core business units include Naiz Fit, a SaaS platform for AI-driven size recommendations; Percentil, a managed secondhand marketplace; and Orgad, a U.S.-based retailer for overstock inventory. The company also offers other measurement applications and solutions.

My Size, Inc. is headquartered in Airport City, Israel, with operations in the U.S. and Europe, including Spain, France, Germany, and Italy. The Naiz Fit platform is used in over 18 countries. Orgad is expanding across Europe, and the company is strategically focusing on the APAC region.

My Size, Inc.'s brand reputation has been influenced by strategic advancements and financial challenges. Positive developments include the focus on AI-driven fashion technology and expansion of secondhand fashion distribution. However, the Nasdaq notice and auditor's "going concern" warning present challenges to its brand image and investor confidence. Persistent operating losses contribute to a negative perception of financial stability.

My Size, Inc. has institutional ownership, with 8 institutional owners holding 135,114 shares. Major institutional owners include DRW Securities, LLC, Williams & Novak, LLC, XTX Topco Ltd, Susquehanna International Group, Llp, UBS Group AG, Morgan Stanley, and SBI Securities Co., Ltd. Insiders hold 3.60% of the company's stock.